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# Feed Media Group adds Merlin to startup music  licensing service Adaptr
- URL: https://www.hypebot.com/feed-media-group-adds-merlin-to-startup-music-licensing-service-adaptr/
- Published: 2021-08-03T14:53:05.000Z
- Updated: 2021-09-15T18:21:47.000Z
- Description: Feed Media Group has inked a deal to add music from the indie labels, and distributors represented by Merlin to its Adaptr licensing platform. Adaptr is a subscription-based service designed to. Continue reading [https://www.hypebot.com/hypebot/2021/08/feed-media-group-adds-merlin-to-startup-music-l
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, #wp, #wp-post, #Import 2026-01-21 09:48

Feed Media Group has inked a deal to add music from the indie labels, and distributors represented by Merlin to its Adaptr licensing platform.

Adaptr is a subscription-based service designed to makes it easy for startups to use music. It was designed for startups that have raised less than $7.5 Million and earned less than $4.5 Million in revenue.

“Adatpr solves a key problem our industry faces – ensuring that innovators have easy access to properly licensed music for their startups,” said **Charlie Lexton**, **COO of Merlin**.

Merlin’s members include tens of thousands of labels and hundreds of thousands of artists globally.

![](https://feed.fm/images/logo-fmg.jpg)

“We are thrilled that Adaptr clients will now have access to some of the best independent music in the world via our new deal with Merlin,” said **Bryn Boughton**, **VP of Music for Feed Media Group**. “In so many cases independent music is perfectly suited for our clients, who are on the cutting edge of technology.”

“The deal with Adaptr is an innovative opportunity for Merlin to expand our member’s reach across sectors and services while giving early-stage startups access to diverse music from around the world,” said **Jeremy Sirota, CEO of Merlin.**