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# Flexi Of The Month: A Playable Music Postcard Club
- URL: https://www.hypebot.com/flexi-of-the-month-club-polish-postcards/
- Published: 2011-11-23T10:10:00.000Z
- Updated: 2011-11-23T10:10:00.000Z
- Description: With vinyl showing strong growth as a specialized music format and cassettes making a surprising return, the re-emergence of seemingly outdated formats makes the upcoming launch of the Flexi of. Continue reading [https://www.hypebot.com/hypebot/2011/11/flexi-of-the-month-club-polish-postcards.html]
- Author: Guest Author
- Tags: Startups & Funding, Vinyl, Cassettes & Retail, flexi of the month, polish postcards, #wp, #wp-post, #Import 2026-01-21 10:55

[![Flexi-postcard](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015437417225970c-200wi "Flexi-postcard")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015437417225970c-popup?ref=hypebot.com)

With vinyl showing strong growth as a specialized music format and [cassettes](https://www.hypebot.com/is-a-music-cassette-release-in-your-future/) making a surprising return, the re-emergence of seemingly outdated formats makes the upcoming launch of the **Flexi of the Month** club right on time. A new project from the folks at **Hifidelics**, Flexi of the Month is inspired by flexi discs in the form of Polish Sound Postcards.

[Flexi of the Month](http://www.flexiofthemonth.com/?ref=hypebot.com) was developed by Erik Peterson of Hifidelics, which was [previously profiled at Hypebot](https://www.hypebot.com/vinyl-crowdfunding-startup-hifidelics-seeks-your-feedback/).

**Mat Schulz Explains Polish Sound Postcards**

Flexi of the Month is a subscription club that's gearing up for a 3 month trial run. The basic concept is that once a month an indie single will be released in the form of a [Polish Postcard](http://www.flexiofthemonth.com/more-on-polish-sound-postcards/2011/09/?ref=hypebot.com), basically a [flexi disc](http://en.wikipedia.org/wiki/Flexi%5Fdisc?ref=hypebot.com) in postcard form. Polish Postcards apparently got going in the 1960s in Poland and other Soviet bloc countries, often using older postcards with two current songs pressed into each card.

I had quite frankly forgotten about flexi discs which were singles or related audio content on a thin grooved piece of plastic that I usually encountered in magazines though Erik says they also showed up in cereal boxes!

Each flexi of the month will feature original art, a rock-oriented single and, since they are rather flimsy, will be packaged on a [balsa wood plaque](http://www.flexiofthemonth.com/flexi-packaging-card-plaque/2011/08/?ref=hypebot.com). Proceeds will go to a music-related charity chosen by voting and the first will be [Rock Pink](http://www.flexiofthemonth.com/and-the-charity-is/2011/10/?ref=hypebot.com), an organization that seeks to raise awareness of breast cancer issues with young people via music events.

Erik was inspired, in part, by the "old SubPop Singles Club – for a one time fee members would receive a new 7" single from a band on their roster each month, for a year." He's crowdsourcing the funding and the postcards will be pressed in the U.S. At this point they [need 59 more members](http://www.flexiofthemonth.com/flexi-record-club-2/2011/10/?ref=hypebot.com) to get started at a cost of $24.00 for a three month run.

While I don't expect this to be an early sign of the return of flexi discs, I agree it's an interesting way to create what Erik terms an "experience behind a tangible product of value."

*Hypebot contributor *Clyde Smith* maintains his freelance writing hub at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and blogs at [All World Dance](http://www.allworlddance.com/?ref=hypebot.com) and [This Business of Blogging](http://www.thisbusinessofblogging.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

.