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# Forget Taylor Swift; these stats will shape 2024 for 99% of musicians
- URL: https://www.hypebot.com/forget-taylor-swift-these-stats-will-shape-2024-for-99-of-musicians/
- Published: 2024-01-16T17:43:39.000Z
- Updated: 2024-01-16T17:57:04.000Z
- Description: A new Luminate Year End Music Report is rightfully making headlines with its findings. Eye-catching stats like “Taylor Swift Made Up 1.7% of Total U.S. Music Market in 2023” make. Continue reading [https://www.hypebot.com/hypebot/2024/01/forget-taylor-swift-these-stats-will-shape-2024-for-99-of-musi
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Music Marketing, #wp, #wp-post, #Import 2026-01-21 09:44

A new Luminate Year End Music Report is rightfully making headlines with its findings. Eye-catching stats like “Taylor Swift Made Up 1.7% of Total U.S. Music Market in 2023” make for great headlines, but mean little to the majority of musicians.

So, we combed through the full [Luminmate Report](https://luminatedata.com/reports/yearend-music-industry-report/?ref=hypebot.com) to find the data that matters to the rest of the music ecosystem, and here is what we found:

### There’s more competition than ever.

- An average of 103.5K new ISRCs (tracks) were delivered to DSPs daily in 2023, up 10.8% from 2022, when an average of 93.4K was uploaded daily.
- Total on-demand song streams (audio and video) totaled 7.1 trillion, up 33.7% compared to 2022\. But the jump is not only about TikTok, Reels, and Shorts. On-demand audio-only streams were up 22.3%
- 436K tracks were streamed 1M or more times globally, up from 373.5K in 2022
- 45.6M tracks had zero streams

### Fans still buy physical music.

Direct to fan sales of vinyl and CDs voth grew in 2023.

- CD sales hit 3.9M units, up from 3.5M
- Vinyl sales hit 6.8M, up from 4.9M

### Super Fans spend even more.

The 18% of fans classified as Super Fans are increasingly the focus of labels and music marketers because, compared to the average US music listener, they spend:

- 68% more money each month on music
- 126% more on artist merch
- 76% more on physical music

### Passionate Fanbases are Most Likely to Use Community-Focused Platforms like Discord and Patreon.

- 13% of U.S. Gen Z Indie Rock fans also report a willingness to directly fund an artist via services like Venmo, CashApp, or Patreon, making them +225% more likely to do this than the average U.S. music listener

### The genre of music that you make matters.

- The three fastest growing music genres were World +26.2%, Latin +24.7%, and County 23.7%
- The Comedy, New Age, and Children’s genres declined 6% to 10% last year.

You can download the full Luminate Year-End Music Report [here](https://luminatedata.com/reports/yearend-music-industry-report/?ref=hypebot.com).

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*