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# Free Book Contest and Knopper Interview Round-Up
- URL: https://www.hypebot.com/free-book-contest-and-knopper-interview-roundup/
- Published: 2009-05-27T00:42:31.000Z
- Updated: 2009-05-27T00:42:31.000Z
- Description: "Well, selling music isn't the same as selling soap. You can't just roll out a product when the timing suits you and you need a hit." "Frankly I'm not sure. Continue reading [https://www.hypebot.com/hypebot/2009/05/free-book-contest-and-knopper-interview-roundup.html]
- Author: admin
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

![appetite_for_self-destruction](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm3-static-flickr-com/2470/3562007988_820793bdf4_m.jpg "appetite_for_self-destruction")

"Well, selling music isn't the same as selling soap. You can't just roll out a product when the timing suits you and you need a hit."

"Frankly I'm not sure the record industry has \*ever\* had a relationship with fans. Their end users simply aren't music consumers —  
their customers are actually retailers, from Tower to iTunes." 

**Interview with Steve Knopper** **:** 
  
**[Part 1](https://www.hypebot.com/interview-steve-knopper-of-appetite-for-selfdestruction-part-one/)** 
**[Part 2](https://www.hypebot.com/interview-steve-knopper-of-rolling-stone-and-appetite-for-selfdestruction-part-2/)**

**HOW DO I WIN A FREE COPY OF THE BOOK? (After the Jump)** 

What do you think lead to *The Spectacular Crash of the Record Industry in the Digital Age*?  
**Best Anwser Wins.**