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# free music only has value if…
- URL: https://www.hypebot.com/free-music-only/
- Published: 2008-12-11T06:15:00.000Z
- Updated: 2008-12-11T06:15:00.000Z
- Description: I’ve been thinking a lot about free music lately. For very good reasons, giving away music has become a top marketing tool. Done correctly it works. But too often not. Continue reading [https://www.hypebot.com/hypebot/2008/12/free-music-only.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

I’ve been thinking a lot about free music lately.

For very good reasons, giving away music has become a top marketing tool. Done correctly it works. But too often not enough thought has been put into why, when, where and how the music is being given away.

In this brief post on the [MidemNet blog](http://midemnetblog.typepad.com/midemnet%5Fblog/?ref=hypebot.com) I try to complete the sentence:

**free music only has value if…** 

**[more](http://midemnetblog.typepad.com/midemnet%5Fblog/2008/12/bruce-houghton-free-music-only-has-value-if.html?ref=hypebot.com)**