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# Free Tour Marketing Handbook From Artist Farm
- URL: https://www.hypebot.com/free-tour-marketing-handbook-from-artist-farm/
- Published: 2010-03-25T05:03:00.000Z
- Updated: 2010-03-25T05:03:00.000Z
- Description: Music marketer and manager Ben Coe of wonderfully named Artist Farm has released a free tour marketing handbook that really is a must read for any artist or music industry. Continue reading [https://www.hypebot.com/hypebot/2010/03/free-tour-marketing-handbook-from-artist-farm.html]
- Author: Bruce Houghton
- Tags: Live & Ticketing, Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

[![image from www.used-buses.net](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a9757594970b-200wi "image from www.used-buses.net")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a9757594970b-pi?ref=hypebot.com) Music marketer and manager **Ben Coe** of wonderfully named **[Artist Farm](http://theartistfarm.com/?ref=hypebot.com)** has released a **free tour marketing handbook** that really is a **must read** for any artist or music industry professional interested in marketing live performances. It's filled not just with great ideas but a time line for implementation.

"This is being released with **no strings attached**, not even asking  
for an email address.", says Coe. "The book is essentially a  
documentation of the **tour marketing system** that I put together from what  
I've learned over the past several years of managing nationally touring  
bands. It's targeted mostly for managers or bands that are at the  
national touring level, but I think there are **many applicable concepts**   
for baby bands as well."

**Grab a free pdf [here](http://theartistfarm.com/ideas/?p=458&ref=hypebot.com).**