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# FREE WEBINAR: On Demand, In Demand – How Always On Is Changing The Nature Of Music Fandom
- URL: https://www.hypebot.com/free-webinar-on-demand-in-demand-how-always-on-is-changing-the-nature-of-music-fandom/
- Published: 2015-11-11T10:25:00.000Z
- Updated: 2015-11-11T10:25:00.000Z
- Description: [UPDATED] We often feature the work of music and entertainment industry analyst Mark Mulligan of MIDiA Research on Hypebot; and tomorrow Nov 12th, he's teamed with Musicbiz.org to present a. Continue reading [https://www.hypebot.com/hypebot/2015/11/free-webinar-on-demand-in-demand-how-always-on-is-c
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Social Media, Eastern Time Zone, Hypebot, make money, music industry, Revenue, Sales, Spotify, Streaming media, Video on demand, Web conferencing, #wp, #wp-post, #Import 2026-01-21 10:28

[![image from www.m-magazine.co.uk](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7eac844970b-150wi "image from www.m-magazine.co.uk")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7eac844970b-popup?ref=hypebot.com)\[UPDATED\] We often feature the work of music and entertainment industry analyst **Mark Mulligan** of **MIDiA Research** on Hypebot; and **tomorrow Nov 12th**, he's teamed with **[Musicbiz.org](http://musicbiz.org/?ref=hypebot.com)** to present a webinar, **"On Demand, In Demand: How Always On Is Changing The Nature Of Music Fandom."** that's **free** for Hypebot readers.

**On Demand, In Demand: How Always On Is Changing The Nature Of Music Fandom**

Presented by Mark Mulligan, MIDiA Research

Though streaming revenues are still a minority of the recorded music businesses there is no doubt that streaming is changing the industry at an unprecedented rate. While the business model implications are well documented the emerging cultural impacts of streaming consumption will have a far more profound effect, changing for ever the relationship between artist and fans.

This webinar will feature new MIDiA Research analysis and data that explore how streaming is creating more passive listeners overloading consumers with excessive choice and supply of new music.

**November 12 from 1-2 PM EST**

Free to Hypebot readers with code [hypebot100](https://www.eventbrite.com/discounts?eid=18781520032&discount=176414711&ref=hypebot.com)

**Register [HERE.](https://www.eventbrite.com/e/on-demand-in-demand-how-always-on-is-changing-the-nature-of-music-fandom-tickets-18781520032?ref=hypebot.com)**

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