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# How Stuff Spreads – Gangnam Style vs. Harlem Shake
- URL: https://www.hypebot.com/gangnam-vs-harlem/
- Published: 2013-05-06T10:30:00.000Z
- Updated: 2013-05-06T10:30:00.000Z
- Description: Every wonder why Gangnam Style and The Harlem Shake took our computer screens by storm? A new study conducted and analyzed by Face gives us insight into what it is. Continue reading [https://www.hypebot.com/hypebot/2013/05/gangnam-vs-harlem.html]
- Author: admin
- Tags: DIY Advice & Tips, Music Think Tank, Social Media, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:43

[![Screen Shot 2013-05-05 at 11.59.33 PM](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017eeada4d61970d-250wi "Screen Shot 2013-05-05 at 11.59.33 PM")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017eeada4d61970d-popup?ref=hypebot.com)

Every wonder why Gangnam Style and The Harlem Shake took our computer screens by storm? A new study conducted and analyzed by Face gives us insight into what it is that makes these videos viral phenomenons. An analytical observation of social media trends, Face gives us backstage passes to understanding what goes on behind the scenes of these overnight YouTube sensations. **Kelland Drumgoole** lists and exposits the eight common characteristics on [Music Think Tank](http://www.musicthinktank.com/blog/how-stuff-spreads-gangnam-style-vs-harlem-shake.html?ref=hypebot.com).

"Whatever the model, virality is  
triggered by surprise,

cultural relevance to a community, 

and  
endorsement by a leader or the media."  

([Read On](http://www.musicthinktank.com/blog/how-stuff-spreads-gangnam-style-vs-harlem-shake.html?ref=hypebot.com))

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