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# Gerald Casale Of Devo: “Marketing Is Everything.”
- URL: https://www.hypebot.com/gerald-casale-of-devo-marketing-is-everything/
- Published: 2010-06-17T09:30:00.000Z
- Updated: 2010-06-17T09:30:00.000Z
- Description: In this interview featured on Marketplace, Gerald Casale, founder of the group Devo, talks about his journey to recording a new album and reentering the music industry with his former. Continue reading [https://www.hypebot.com/hypebot/2010/06/gerald-casale-of-devo-marketing-is-everything.html]
- Author: admin
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![devo](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm5-static-flickr-com/4041/4705866349_ec27cb06e7_m.jpg)](http://www.flickr.com/photos/23641367@N08/4705866349/?ref=hypebot.com "devo by Encrpyed Memories, on Flickr")

In this interview featured on [Marketplace](http://marketplace.publicradio.org/display/web/2010/06/14/pm-devo-on-deevolution-devalued-music/?ref=hypebot.com), **Gerald Casale**, founder of the group **Devo**, talks about his journey to recording a new album and reentering the music industry with his former group, for the first time in **20 years**. This short except from his talk with **Kai Ryssdal** proved to be the **most interesting** part:

> "the**implosion of the music business** in general, the functions of **labels** **are almost gone**, people have **devalued music** in terms of its cultural importance and they feel they shouldn't even have to pay for it. And with all the home-recording techniques, everybody puts out CDs and**everybody** **thinks they can become the next huge act** by **u**sing social networking like Facebook or MySpace. And it's all largely an illusion. What's happened is that **so many CDs are put out** per month, possibly 10,000 a month. **Nobody can possibly even know half the music** that exists out there. And **so** **marketing is everything**. Marketing is the end-all, be-all of our society."