> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Get More Fans Is A Mindblowingly Complete DIY Guide To The New Music Business - URL: https://www.hypebot.com/get-more-fans-is-a-mindblowingly-complete-diy-guide-to-the-new-music-business/ - Published: 2013-04-24T10:27:54.000Z - Updated: 2013-04-24T10:27:54.000Z - Description: Jesse Cannon and Todd Thomas's new book, titled "Get More Fans," is more accurately described by the subtitle "The DIY Guide to the New Music Business." At a bit over. Continue reading [https://www.hypebot.com/hypebot/2013/04/get-more-fans-is-a-mindblowingly-complete-diy-guide-to-the-new-music-busin - Author: Guest Author - Tags: DIY Advice & Tips, Music Business, Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:43 [![Get-more-fans-book](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d4311a45e970c-150wi "Get-more-fans-book")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d4311a45e970c-popup?ref=hypebot.com) Jesse Cannon and Todd Thomas's new book, titled "Get More Fans," is more accurately described by the subtitle "The DIY Guide to the New Music Business." At a bit over 600 pages, it's hard to take in as a whole yet so far I cannot find anything I would describe as padding or filler. It's simply an amazingly complete guide to taking charge of your music career in hardcore DIY fashion. Don't get me wrong, there's a lot about getting more fans in "[Get More Fans: The DIY Guide to the New Music Business](http://www.amazon.com/gp/product/0988561301/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0988561301&linkCode=as2&tag=hypebot-20&ref=hypebot.com) ![](http://www.assoc-amazon.com/e/ir?t=hypebot-20&l=as2&o=1&a=0988561301) " but there's also plenty about such topics as picking a manager and getting your team together. There's even some spot-on discussion of band psychology. The psychological notes are one obvious difference between "Get More Fans" and a number of other books about DIY music I've checked out of late. Generally when music writers get into psychology it's along the lines of self-help and motivation. That can be a valuable thing and there's certainly a market but the psychology of "Get More Fans" focuses on such topics as the fact that lack of momentum can lead to regular turnover of band members, to take just one example. Jesse Cannon and Todd Thomas sometimes have a rather sharp edge but not at the expense of the reader. The general vibe I get is one of being very clear about the fact that they're speaking to musicians who want to take charge of their career in order to be able to make their own decisions. In the process they advocate building a solid, lasting foundation that takes advantage of the overwhelming array of online tools available for DIY artists. Despite its depth and breadth, the book doesn't cover absolutely everything one might want to know but it certainly covers the core of what it takes to go DIY. Honestly, given that record labels want to see you have a following before they sign you, taking this approach would also help you establish a solid foundation for dealing with labels from a position of relative strength. If anything, the book is a bit overwhelming. I certainly won't be reading the whole thing straight through, but its thorough approach means that you can use it as a guide, reading each section and focusing on that particular issue. **Here's the Table Of Contents:** Introduction – The Flat Playing Field Of Today’s Music Business Chapter 1: How Do I Get More People To Hear My Music & Make Fans? Chapter 2: Managing Your Music Chapter 3: Tools For Managing & Promoting Your Music Chapter 4: Selling Direct To Your Fans & The Tools To Do It Chapter 5: Targeting & Researching Other Musicians For Effective Promotion Chapter 6: Getting Potential Team Members Excited About Your Music Chapter 7: Writing A Great Bio Chapter 8: Dealing With Money & Funding Your Music Chapter 9: Crowdfunding Campaigns To Fund Your Music Chapter 10: Planning Your Recording Chapter 11: Getting Your Music Mastered & Audio Quality Chapter 12: Choosing Which Songs To Promote Chapter 13: Releasing & Spreading Your Recorded Music Effectively Chapter 14: Planning Your Press Strategy Chapter 15: Getting Press & Covered By Blogs Chapter 16: Going Viral Chapter 17: Spreading Your Music With Your Live Show Chapter 18: Promoting Shows & Increasing Turnout Chapter 19: Mobilizing Your Fanbase Chapter 20: Effectively Promoting Your Tour Chapter 21: Your Image & Graphic Design Promotions Chapter 22: Making & Selling Great Merchandise Chapter 23: Distributing Your Music In The Digital World Chapter 24: Selling & Distributing Your Physical Releases Chapter 25: Your Email List & Communicating With Fans To Grow Your Fanbase Chapter 26: Assembling & Spreading Information With Your Website & Blog Chapter 27: Using SEO & Web Analytics To Get Your Music Discovered & Name Your Group Chapter 28: How To Make The Most Of Social Networks Chapter 29: Learning From MySpace’s Downfall & Its Use Today Chapter 30: Using Facebook To Raise Awareness Chapter 31: Building Relationships Using Twitter Chapter 32: Other Social Networks & Services To Promote Your Music On Chapter 33: Planning & Promoting Your Music Video Chapter 34: YouTube – The Biggest Music Social Network, Search Engine & Music Video Channel Chapter 35: Other Video Services To Help Promote Your Music Chapter 36: Advertising Your Music Chapter 37: Online Radio: Getting Your Music Heard By Potential Fans Chapter 38: Promoting Your Music On Terrestrial And Satellite Radio Chapter 39: Licensing Your Music Chapter 40: Copyrights, Covers & Sampling: Using Them To Help Promote Your Music Chapter 41: Publishing Your Music To Make Money From It Chapter 42: Last Things To Remember **Seriously, anybody else would put out a series of books with this much material!** Large sections of the book are taken up with information on specific web services as related to specific needs. Some of those details will change but they do a good job of focusing on the services that seem likely to last. As an industry blogger I tend to keep up with a lot of services and recognize that a certain number of those I cover won't last. But that comes with the territory. At [Musformation](http://musformation.com/?ref=hypebot.com) you can see Jesse Cannon keeps up with the ongoing stream but "Get More Fans" reveals that Cannon and Thomas are focusing in on tools to get the job done. Like I said, this is way too much to take in over the course of a day and a half (thanks for the lead time guys!) but, from every indication, if you had to go with just one book on DIY music biz, this would be the one. **More:** - [Official Site](http://getmorefansbook.com/?ref=hypebot.com) - Buy It @Amazon: [Get More Fans: The DIY Guide to the New Music Business](http://www.amazon.com/gp/product/0988561301/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0988561301&linkCode=as2&tag=hypebot-20&ref=hypebot.com)![](http://www.assoc-amazon.com/e/ir?t=hypebot-20&l=as2&o=1&a=0988561301) *Hypebot Senior Contributor Clyde Smith ([@fluxresearch](https://twitter.com/fluxresearch?ref=hypebot.com)/[@crowdfundingm](https://twitter.com/crowdfundingm?ref=hypebot.com)) is relaunching [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and maintaining [Crowdfunding For Musicians](http://www.crowdfundingformusicians.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:* clyde(at)fluxresearch(dot)com .Related articles [![](http://i.zemanta.com/150568817_80_80.jpg)](https://www.hypebot.com/musicians-need-to-rethink-their-struggle-with-piracy/)[Musicians Need To Rethink Their Struggle With Piracy](https://www.hypebot.com/musicians-need-to-rethink-their-struggle-with-piracy/) [![](http://i.zemanta.com/160592801_80_80.jpg)](https://www.hypebot.com/hypebot/2013/04/youtube-releases-free-guide-for-musicians-.html)[YouTube Releases Free Guide For Musicians](https://www.hypebot.com/hypebot/2013/04/youtube-releases-free-guide-for-musicians-.html) [![](http://i.zemanta.com/159330921_80_80.jpg)](https://www.hypebot.com/music-publicity-mistake/)[Do You Make THIS Music Publicity Mistake?](https://www.hypebot.com/music-publicity-mistake/) [![](http://i.zemanta.com/160892778_80_80.jpg)](https://www.hypebot.com/deleting-borders-the-blurry-borders-between-music-and-music-marketing/)['Deleting Borders': Crossing The Blurry Borders Between Music And Music Marketing](https://www.hypebot.com/deleting-borders-the-blurry-borders-between-music-and-music-marketing/) [![](http://i.zemanta.com/152279634_80_80.jpg)](https://www.hypebot.com/diy-music-tech-news-soundcloud-vimeo-tunezy-thefuturefm-musicplayr-pledgemusic/)[DIY Music Tech News: SoundCloud, Vimeo, Tunezy, Thefuture.fm, Musicplayr, PledgeMusic](https://www.hypebot.com/diy-music-tech-news-soundcloud-vimeo-tunezy-thefuturefm-musicplayr-pledgemusic/) [![](http://i.zemanta.com/153477330_80_80.jpg)](https://www.hypebot.com/alex-days-new-album-outcharts-justin-timberlake-on-itunes-uk-with-the-support-of-a-bittorrent-promo/)[DIY Pop Star Alex Day's New Album Outcharts Justin Timberlake On iTunes UK](https://www.hypebot.com/alex-days-new-album-outcharts-justin-timberlake-on-itunes-uk-with-the-support-of-a-bittorrent-promo/) [![](http://i.zemanta.com/161534360_80_80.jpg)](https://www.hypebot.com/the-most-important-problem-the-music-business-must-solve/)[The Most Important Problem The Music Business Must Solve](https://www.hypebot.com/the-most-important-problem-the-music-business-must-solve/) [![](http://i.zemanta.com/161799773_80_80.jpg)](https://www.hypebot.com/hypebot/2013/04/getting-it-done-the-week-in-diy-indie-music-2.html)[Getting It Done: The Week In D.I.Y. & Indie Music](https://www.hypebot.com/hypebot/2013/04/getting-it-done-the-week-in-diy-indie-music-2.html) [![](http://i.zemanta.com/159330917_80_80.jpg)](https://www.hypebot.com/warner-music-seeks-fan-advocate-tohelp-music-fans-be-the-best-fans/)[Warner Music Seeks Fan Advocate To"Help Music Fans Be The Best Fans"](https://www.hypebot.com/warner-music-seeks-fan-advocate-tohelp-music-fans-be-the-best-fans/)