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# Give The Gift Of Music: Old Idea Gets New Logo
- URL: https://www.hypebot.com/give-the-gift-of-music-old-idea-gets-new-logo/
- Published: 2010-06-10T11:07:14.000Z
- Updated: 2010-06-10T11:07:14.000Z
- Description: RIAA Says: Campaign Taps "Desire To Share" Music The RIAA and NARM have "refreshed" the once quite popular 30 year old Give The Gift Of Music promotion with a new. Continue reading [https://www.hypebot.com/hypebot/2010/06/give-the-gift-of-music-old-idea-gets-new-logo.html]
- Author: Bruce Houghton
- Tags: Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 10:59

**RIAA Says: Campaign Taps "Desire To Share" Music**

[![image from www.narm.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013483b71c33970c-250wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013483b71c33970c-popup?ref=hypebot.com) The **RIAA** and **[NARM](http://www.narm.com/news/narm-riaa-refresh-%E2%80%98give-the-gift-of-music%E2%80%99-promotional-campaign/?ref=hypebot.com)** have "refreshed" the once quite popular 30 year old **Give The Gift Of Music** promotion with a new logo. “This is an industry effort that taps into two enduring values: our love  
of music and **the desire to share** something that moves us deeply with  
our friends and family,” said **Mitch Bainwol**, Chairman and CEO, **RIAA**. 

Who knows? Even if people aren't willing to pay for their own music, maybe they'll lay down some cash to ""share" it with someone else.