> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Global Music Has More Than One Map, New Chartmetric Report Finds - URL: https://www.hypebot.com/global-music-has-more-than-one-map-new-chartmetric-report-finds/ - Published: 2026-09-25T15:44:47.000Z - Updated: 2026-09-25T15:44:47.000Z - Description: Mexico, Japan, Brazil, India and Nigeria are all producing major artists. The routes their music takes beyond their borders look very different. - Author: Hypebot Editorial Desk - Tags: Data & Analysis, Chartmetric, #trending, global, global music, Emerging markets, Mexico, Japan, Nigeria, Africa, Asia, South America, Brazil, India, Market research, Research, case studies A song can be available everywhere and still find most of its audience close to home. In a [**new report**](https://chartmetric.com/reports/global-music-pulse/?ref=hypebot.com), [**Chartmetric**](https://www.hypebot.com/author/chartmetric/) examines where music from **Mexico,** **Japan, Brazil, India,** and **Nigeria** gains traction, using [Spotify](https://www.hypebot.com/tag/spotify/) chart appearances and the geographic makeup of artists’ [YouTube](https://www.hypebot.com/tag/youtube/) audiences to trace five different patterns of growth. ![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/2026/09/chart-5.png) The clearest regional story comes from **Mexico**. Between 2021 and 2025, 70.6% of its Spotify regional Top 50 chart entries were in foreign markets, the highest share among the five countries studied. Regional Mexican music has built a network that extends into the U.S. and across Latin America, including Colombia, Peru and Ecuador. “International” success here often means deep connections among neighboring markets. ***+Read more:*** [*"Concert Tickets Are Apparently the New Airline Miles"*](https://www.hypebot.com/concert-tickets-are-apparently-the-new-airline-miles/) ![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/2026/09/chart-4.png) **Japan** shows how much room there can be between a powerful home market and a foreign chart presence. Japanese artists amassed roughly 86,000 track-days on Japan’s Spotify Top 50 from 2021 into 2026, but only 2.9% of those domestic chart appearances coincided with an appearance abroad. That does not mean Japanese music is staying put: artists such as Ado and YOASOBI are building audiences through anime, gaming and online fandom, routes that a Spotify chart snapshot cannot fully capture. ![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/2026/09/chart-3.png) In **Brazil**, foreign Spotify regional-chart entries fell 44.8% between 2021 and 2025\. Yet the number of distinct Brazilian tracks appearing on those charts rose from 26 to 44, and the number of artists from 18 to 30\. More acts reached foreign charts, but appeared there less often overall. Chartmetric also found that 82.4% of the YouTube subscribers for its cohort of top Brazilian artists were in Brazil in 2025\. For a market that large, a career can scale without relying on a sustained overseas breakthrough. ![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/2026/09/chart-2.png) **India** has a different kind of momentum abroad: its foreign Spotify regional-chart entries rose from 1,593 in 2021 to 7,736 in 2025\. Chartmetric’s count of Indian artists in its top “Superstar” tier also rose sharply, from 25 in 2021 to 154 in 2025\. Much of the international chart activity remains concentrated in markets such as Pakistan, the UAE, Malaysia, Singapore and the Philippines. Growth across borders has a geography, even at this scale. **+Read more:** [*"The Next Big Genre May Show Up in a Producer’s Search First..."*](https://www.hypebot.com/the-next-big-genre-may-show-up-in-a-producers-search-first/) ![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/2026/09/chart-1.png) **Nigeria** has the broadest cumulative foreign reach in the comparison. Nigerian music appeared on regional Spotify Top 50 charts in 46 foreign markets over the period studied; Chartmetric estimates that more than 90% of the 2025 YouTube audiences for Rema, Burna Boy and Tems were outside Nigeria. There is a qualification in the full report, though: a huge foreign chart spike in 2023 gave way to far fewer Top 50 appearances in 2024 and 2025\. Breadth over several years does not mean every year is equally strong. For independent artists and their teams, the practical question is less “Are we global?” than **where is the audience returning?** A neighboring country, a diaspora corridor or a large home market may each offer a different route to lasting listeners and viable shows. Foreign chart entries show visibility; audience location and repeat activity help show where to invest next. [**Read Chartmetric’s full *The New Sound of Global Music* report.**](https://chartmetric.com/reports/global-music-pulse/?ref=hypebot.com) --- *Get all the latest Music Industry & Live Music News updated continuously from across the web under the Hypebot Industry News tab* [*here*](https://www.hypebot.com/music-industry-news-feed/)*.* ## Hypebot Essential news & insights for artists and live music pros. Sign up for free weekly content delivered to your inbox Subscribe Email sent! Check your inbox to complete your signup.