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# Godin: “Great music, like a great idea, spreads.”
- URL: https://www.hypebot.com/godin-great-music-like-a-great-idea-spreads/
- Published: 2010-01-26T04:53:37.000Z
- Updated: 2010-01-26T04:53:37.000Z
- Description: " Great means unsettling. Great means open to criticism. Great means booed off stage. And great music, like a great idea, spreads. Ideas that spread, win, and so the goal. Continue reading [https://www.hypebot.com/hypebot/2010/01/godin-great-music-like-a-great-idea-spreads.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

> [![image from kmstyling.files.wordpress.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20128771351ec970c-120wi)"](http://hypebot.typepad.com/.a/6a00d83451b36c69e20128771351ec970c-pi?ref=hypebot.com) Great means unsettling. Great means open to criticism. Great means booed off stage.   
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> And great music, like a great idea, spreads. Ideas that spread, win, and so the goal today is not to make great music for 1970 or 1990, but great music for today, for a market that's super picky and selfish and has ADD.   
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> Great is in the ear of the listener, of course, and the definition is simple: if it spreads, then for this market, it's great."

> – **Seth Godin** in an interview with **Derek Sivers** on [**Sivers.org**](http://sivers.org/seth-godin?ref=hypebot.com) on his great new book **[Linchpin: Are You Indispensable?](http://www.amazon.com/gp/product/1591843162?ie=UTF8&tag=hypebot-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1591843162&ref=hypebot.com)![](http://www.assoc-amazon.com/e/ir?t=hypebot-20&l=as2&o=1&a=1591843162)**  
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