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# Google Begins Breaking Up Google+
- URL: https://www.hypebot.com/google-begins-breaking-up-google/
- Published: 2015-03-06T11:30:00.000Z
- Updated: 2015-03-06T11:30:00.000Z
- Description: There were a lot of big hopes for Google+ as a rival to Facebook when it was launched in 2011, but the social network has never quite lived up to the hype surrounding it.
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Social Media, Email service provider, Facebook, Facebook features, Google, Google Talk, Microsoft, Outlook.com, Skype, Social network, Twitter, #wp, #wp-post, #Import 2026-01-21 10:28

[![Google-Hangouts-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07fe7595970d-150wi "Google-Hangouts-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07fe7595970d-popup?ref=hypebot.com)There were a lot of big hopes for **[Google](http://www.google.com/?ref=hypebot.com "Google")\+** as a rival to **[Facebook](http://www.facebook.com/ "Faceboo")** when it was launched in 2011, but the [social network](http://en.wikipedia.org/wiki/Social%5Fnetwork?ref=hypebot.com "Social network") has never quite lived up to the hype surrounding it.

*Guest Post by *Bobby Owsinski* on [Music 3.0 Blog](http://music3point0.blogspot.com/2015/03/google-begins-breakup-of-google.html?ref=hypebot.com)*

Even though it boasts 540 million active users, the adoption rate has leveled off, especially during the last year.

Now it looks like **Google** is taking the first step in splitting some of the most well-liked [features of Google+](https://plus.google.com/?ref=hypebot.com) off, as the company announced that the **Photos** feature will become a standalone app and the rest of [G+](http://en.wikipedia.org/wiki/Gram-positive%5Fbacteria?ref=hypebot.com) will go on as Streams, although the Google+ name will remain (at least for now).

[![Google+-logo](http://a3.typepad.com/6a016766638dee970b01b7c75af663970b-115wi "Google+-logo")](http://a3.typepad.com/6a016766638dee970b01b7c75af663970b-popup?ref=hypebot.com)

Since it's only just been announced, there's no additional information about what might happen to you existing photos on G+.There's no word on what might happen with **Google Hangouts** yet, but it's expected that the feature will also find a new home as well.

Hangouts may be the most popular part of G+, especially for artists and bands, but the problem is that since not all of your fanbase is on the network, it limits your reach.

If Google were to split Hangouts off into a separate app, it would be a far more useful tool to artists, bands and musicians, as well as businesses that now rely on **[Skype](http://www.skype.com/?ref=hypebot.com)**.

Here's hoping that Google figures this one out sooner rather than later and has Hangouts follow Photos off on its own.

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