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# Google Buys Ads On Microsoft’s Bing To Boost Music Search Use
- URL: https://www.hypebot.com/google-buys-ads-on-microsofts-bing-to-boost-music-search-use/
- Published: 2009-12-07T06:33:00.000Z
- Updated: 2009-12-07T06:33:00.000Z
- Description: The fact that search advertising helps reach a well targeted audience is no secret. But when one search engine buys ads on another, it feels a bit like an act. Continue reading [https://www.hypebot.com/hypebot/2009/12/google-buys-ads-on-microsofts-bing-to-boost-music-search-use.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

[![image from cache0.techcrunch.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a720b3d2970b-500wi "image from cache0.techcrunch.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a720b3d2970b-popup?ref=hypebot.com)

The fact that search advertising helps reach a well targeted audience is no secret. But when one search engine buys ads on another, it feels a bit like an act of desperation. It felt that way when Microsoft bought ads on Google seach to promote it's own Bing search engine; and it feels that way now when Google is buying ads on Bing to promote Google Music Search. (

via [TechCrunch](http://www.techcrunch.com/2009/12/05/google-music-ads-bing/?utm%5Fsource=feedburner&utm%5Fmedium=email&utm%5Fcampaign=Feed:+Techcrunch+%28TechCrunch%29)

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