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# Google In Talks To Take On Spotify, Rhapsody
- URL: https://www.hypebot.com/google-in-talks-to-take-on-spotify-rhapsody/
- Published: 2013-02-25T08:22:00.000Z
- Updated: 2013-02-25T08:22:00.000Z
- Description: Google is in talks with labels about launching a streaming music service, according to several published reports. News of the possible Spotify competitor surfaced during negotiations over YouTube payments to. Continue reading [https://www.hypebot.com/hypebot/2013/02/google-in-talks-to-take-on-spot
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, #wp, #wp-post, #Import 2026-01-21 10:49

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Google is in talks with labels about launching a streaming music service, according to several [published](http://www.ft.com/intl/cms/s/0/48fab814-7d16-11e2-adb6-00144feabdc0.html?ref=hypebot.com#ixzz2LfPszfLL) reports. News of the possible Spotify competitor surfaced during negotiations over YouTube payments to labels and publishers. Apple is reportedly exploring a similar service, as well.

For many teenagers, YouTube is already the music discovery site of choice. Adding music streaming could be a win for labels and is a logical extension for tech giant Google which already offers a download music store along with cloud storage and playback.

They'll be entering a competitive space including Spotify, Rhapsody, Deezer, Rdio and the sooned to be relaunched MOG/Beats/Daisy lead by Ian Rogers.

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