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# Google Music Is Massive Failure According To Google’s Own Projections [CHARTS]
- URL: https://www.hypebot.com/google-music-is-massive-failure-according-to-googles-own-projections-charts/
- Published: 2012-04-27T10:26:00.000Z
- Updated: 2012-04-27T10:26:00.000Z
- Description: When Google launched its music service, there was hope that, despite being late to the download party, a real iTunes alternative might finally be in the making. According to financial. Continue reading [https://www.hypebot.com/hypebot/2012/04/google-music-is-massive-failure-according-to-googles-own-
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016304d8446f970d-115wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016304d8446f970d-popup?ref=hypebot.com)

When [Google](https://www.hypebot.com/google-music-joins-new-google-play-hub/) launched its music service, there was hope that, despite being late to the download party, a real [iTunes](http://www.apple.com/itunes?ref=hypebot.com) alternative might finally be in the making. According to financial documents shared as part of the ongoing trail with Oracle, Google themselves projected $1.5 billion by this year. But in reality, [Google Music](https://www.hypebot.com/google-music-joins-new-google-play-hub/) revenues are just a tiny fraction of that hoped for number.

Macquarie analyst Ben Schachter projects that Google Music will actually generate less than $100 million this year, [calling](http://blogs.wsj.com/digits/2012/04/26/googles-music-goals-fall-short/?ref=hypebot.com) music Googe's "biggest miss".

Google knew that [Apple](https://www.hypebot.com/ted-cohen-gets-google-merlin-amazon-universal-music-in-the-same-room-midem/) was a fierce competitor in music and had a major head start, but at least back in 2010 the company projected that music would contribute $2.4 billion of a total of $3.7 billion in gross [Android](https://www.hypebot.com/ted-cohen-gets-google-merlin-amazon-universal-music-in-the-same-room-midem/) related revenue in 2013.

[![image from s.wsj.net](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016765cb794e970b-450wi "image from s.wsj.net")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016765cb794e970b-popup?ref=hypebot.com)  
[![image from s.wsj.net](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168eacddc15970c-450wi "image from s.wsj.net")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168eacddc15970c-popup?ref=hypebot.com)  
*Google documents via [Digits](http://blogs.wsj.com/digits/2012/04/26/googles-music-goals-fall-short/?ref=hypebot.com)*