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# Google Music Store Or iTunes In The Cloud By Fall?
- URL: https://www.hypebot.com/google-music-store-or-itunes-in-the-cloud-by-fall/
- Published: 2010-06-16T09:11:00.000Z
- Updated: 2010-06-16T09:11:00.000Z
- Description: Michael Robertson Predicts No Cloud Based iTunes In 2010 It's no secret that Google is getting progressively more involved with music. TechCrunch recently even found a Google Music url and. Continue reading [https://www.hypebot.com/hypebot/2010/06/google-music-store-or-itunes-in-the-cloud-by-fall.ht
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:59

**Michael Robertson Predicts No Cloud Based iTunes In 2010**

It's no secret that **Google** is getting progressively more involved with music. TechCrunch recently even found a [Google Music](http://techcrunch.com/2010/06/04/googles-itunes-competitor-will-likely-be-called-google-music/?ref=hypebot.com) url and logo. Now CNET is [reporting](http://news.cnet.com/8301-31001%5F3-20007673-261.html?ref=hypebot.com) that, according to multiple industry sources, **Google could launch a music service** with downloads and streaming as early as **this fall**. 

[![image from tctechcrunch.files.wordpress.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f1486637970b-200wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f1486637970b-popup?ref=hypebot.com)Google's purchase of **Simplify Media**, which enabled users to stream songs from their computer to other web enabled devices helped set the stage. Then, **Google approached several major label executives** during the Consumer Electronics Show early this year. They told the labels that a **Google Music** store would include digital downloads and streaming music tied to Google's search results. It's an obvious value proposition: you found it here; so why not listen and buy it here?

**[![image from www.neurosoftware.ro](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f1486a14970b-250wi "image from www.neurosoftware.ro")](http://www.neurosoftware.ro/programming-blog/wp-content/plugins/wp-o-matic/cache/58685%5Fmusic-cloud.jpg?ref=hypebot.com) The Race Is On: Google vs. iTunes vs…**

Of course, Google is not the only company interested in music in the cloud. **Apple'**s purchase and subsequent shuttering of Lala.com and a consistent stream of leaks from the labels, all point to some kind of i**Tunes music in the cloud service**. Whether it will only be about streaming music bought at iTunes, making entire music collections available anywhere as **[MP3tunes](https://www.hypebot.com/mp3tunes-to-offer-free-10g-music-lockers/)** already does, or include streamed music like **Spoitify**, **Rdio** and **MOG** is just a guessing game.

**Whether Google or Apple launches first could matter.** But according to MP3.com and MP3tunes founder **Michael Robertson**, who helped create the sector, "building a cloud music service – especially one with an API so it can connect to lots of devices – is a challenging undertaking".

**"Apple won't launch any cloud music service in 2010."** 

In fact delivering music from the cloud is such a **complex undertaking** that Robertson **does not believe that Steve Jobs can accomplish it anytime this year.** "Apple won't launch any cloud music service in 2010," declares Robertson. "Nobody knows more about storing personal music collections online and it's **not a trivial task** by any stretch. It's even harder when you have **a massive installed base** like Apple does.." As for Lala or any acquisition helping to jump start Apple's efforts, "It takes **a huge amount of time** to integrate outside companies into an existing platform," according to Robertson. **– Bruce Houghton**

**More:** [MP3Tunes To Offer Free 10G Music Lockers  ](https://www.hypebot.com/mp3tunes-to-offer-free-10g-music-lockers/)