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# Google Says It Can Do Music 10x Better Than iTunes
- URL: https://www.hypebot.com/google-says-it-can-do-music-10x-better-than-itunes/
- Published: 2010-12-07T11:45:00.000Z
- Updated: 2010-12-07T11:45:00.000Z
- Description: Google publicly promised an ambitious music service including subscriptions and a cloud music locker months ago, but talks with the labels appear to have stalled. Google Vice President Andy Rubin. Continue reading [https://www.hypebot.com/hypebot/2010/12/google-says-it-can-do-music-10x-better-than-i
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.cultofmac.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e0736c7d970b-200wi "image from www.cultofmac.com")](http://www.cultofmac.com/wordpress/wp-content/uploads/2010/01/apple-vs-google%5F2.jpg?ref=hypebot.com)

Google publicly promised an ambitious music service including subscriptions and a cloud music locker months ago, but talks with the labels appear to have stalled. Google Vice President Andy Rubin says the company isn't about to give up, though they aren't interested in just creating another iTunes.

“We could build that 10 times over,” Rubin [told](http://mobilized.allthingsd.com/20101207/backstage-at-d-mobile-googles-andy-rubin-talks-tablet-music/?ref=hypebot.com) Peter Kaftka of All Things Digital, but iTunes is just “not the right experience.”

Memories of browsing record store bins as a 15 year old help to shape Rubin's vision of what Google Music should be. “It was a very memorable time,” he said. “I think music actually makes a connection that is pretty unique. I want to make sure we are building products that have an intimate connection.”