> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Grammy Sales Bump Varies Widely By Artist: Maren Morris vs. Adele and Beyonce - URL: https://www.hypebot.com/grammy-performance-sales-bump-varies-widely-by-artist-maren-morris-vs-adele-and-beyonce/ - Published: 2017-02-14T11:49:48.000Z - Updated: 2017-02-14T11:49:48.000Z - Description: Early digital sales numbers from Nielsen show the usual bump from Grammy performances. But increases varied. A stellar performance almost always provides a boost, but does Adele's "Hello" and Beyonce's. Continue reading [https://www.hypebot.com/hypebot/2017/02/grammy-performance-sales-bump-varies-w - Author: Bruce Houghton - Tags: Conventions & Awards, Indie Music, Major Labels, 59th Annual Grammy Awards, Adele, Anderson Paak, CBS, Chance The Rapper, Grammy Award, Grammy Award for Best New Artist, Kelsea Ballerini, Maren Morris, The Recording Academy, #wp, #wp-post, #Import 2026-01-21 10:13 [![arrows](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d26040c0970c-150wi "arrows")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d26040c0970c-popup?ref=hypebot.com)Early digital sales numbers from Nielsen show the usual bump from Grammy performances. But increases varied. A stellar performance almost always provides a boost, but does Adele's "Hello" and Beyonce's "Lemonade" rising 308% and 267% respectively vs. Maren Morris's 910% increase for "My Church" reflect a more resonate performance or just discovery by a wider audience? \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ [![Grammy_logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09790fe4970d-300wi "Grammy_logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09790fe4970d-popup?ref=hypebot.com) **Early Grammy Data From Nielsen** - The show opened with **Adele** singing "Hello", kicking off a night that would end with Adele winning in every category for which she was nominated. - "Hello" sales on Sunday were up 308% over prior Friday/Saturday average. Combined, all the songs from her *25* album were up 164% and Adele's song catalog as a whole was up 154%. - The album *25* had a 150% sales increase over the Friday/Saturday daily average, while her entire album catalog was up 112%. - Beyoncé had an epic performance and was nominated for nine Grammys. Despite not winning in the major categories, she got a huge nod of recognition from Adele and a flood of support on social media from her fans. - *Lemonade* sales on Sunday were up 267% over her Friday/Saturday average. Combined, the songs on *Lemonade* grew 160% over the same period. - The song "Formation", nominated as both Song and Record of the year, grew by 105%. She also performed the songs "Love Drought" (+1249%) and "Sandcastles" (+1000%). - **Maren Morris** performed, was nominated for four awards and won the Grammy for Best Country Solo Performance for her song "My Church". - The song "My Church" saw a 910% increase in sales on Sunday. She performed the song "Once" with Alicia Keys, which also pushed the song’s sales up by over 6700%. - Sales of her album *Hero* jumped by 232% on Sunday - **Bruno Mars and the Time** combined to deliver a tribute to Prince. - Prince's total album sales grew by over 133% on Sunday and his song catalog grew by 243%, led by "Let's Go Crazy" up 627% - Despite the hiccup in her performance, **Adele's heartfelt tribute to George Michael** lifted his song "Fastlove" up nearly 6500% in sales on Sunday. - An all-star cast paid **tribute to the Bee Gees**, which gave a noticeable boost to their songs "Stayin' Alive" (+138%), "Tragedy" (+1816%), "How Deep is Your Love" (+1146%) and "Night Fever" (+686%). - **Some other notable impacts from key performances:** - Keith Urban and Carrie Underwood performed "The Fighter", which saw its sales increase by 978% on Sunday. - Lukas Graham and Kelsea Ballerini performed "7 Years", resulting in a lift of 869% for the hit song, as well as "Peter Pan", which rose by 335% - Bruno Mars performed "That's What I Like", resulting in an increase of 385% - Sturgill Simpson performed his song "All Around You", resulting in a 10,760% increase for the song. He was also nominated in the coveted Album of the Year category, which raised his album Sailor's Guide to Earth up by 588%. - A Tribe Called Quest, along with Anderson .Paak, Busta Rhymes and Consequence performed the songs "Award Tour" (+1,110%), "Movin' Backwards" (+3,567%) and "We the People…" (+1,213%). - The Time kicked off the Prince tribute with their songs "Jungle Love" (+1,837%) and "The Bird" (+4,180%) - John Legend and Cynthia Erivo performed a touching version of the Beach Boys "God Only Knows" in tribute to all those that the music world has lost in the past year, resulting in a 1,581% increase for the original version of the song. 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