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# Great Marketers Aren’t Afraid To Annoy
- URL: https://www.hypebot.com/great-marketers-arent-afraid-to-annoy/
- Published: 2011-04-26T08:11:00.000Z
- Updated: 2011-04-26T08:11:00.000Z
- Description: On Music Think Tank, Minh Chau writes about a lesson in marketing music. He emphasizes that you must have a good product and know your target audience. The biggest thing. Continue reading [https://www.hypebot.com/hypebot/2011/04/great-marketers-arent-afraid-to-annoy.html]
- Author: admin
- Tags: Music Think Tank, annoy, Frequency, Music Marketing, Minh Chau, music, Natalie Cheng, product, Target audience, #wp, #wp-post, #Import 2026-01-21 10:55

[![Marketing-strategy](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015431efac87970c-200wi "Marketing-strategy")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015431efac87970c-pi?ref=hypebot.com)

On [Music Think Tank](http://www.musicthinktank.com/blog/great-marketers-arent-afraid-to-annoy-and-why-you-need-to-th.html?ref=hypebot.com), **Minh Chau** writes about a lesson in marketing music. He emphasizes that you must have a good product and know your target audience. The biggest thing that he feared was annoying people. However, he learned that great marketers are not afraid to annoy (hence the title of the post) and

“…the key to great marketing is one word: **frequency**.” 

([Read on](http://www.musicthinktank.com/blog/great-marketers-arent-afraid-to-annoy-and-why-you-need-to-th.html?ref=hypebot.com))