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# A Great Music Marketing Plan Is More Than A Bunch Of Tools
- URL: https://www.hypebot.com/great-music-marketing-plan-is-more-than-a-bundle-of-tools/
- Published: 2018-11-05T11:30:00.000Z
- Updated: 2018-11-05T11:30:00.000Z
- Description: Do you have a marketing plan? Do you really have a marketing plan? A playlist Is Not A Marketing Plan. A record label is not a marketing plan. A digital. Continue reading [https://www.hypebot.com/hypebot/2018/11/great-music-marketing-plan-is-more-than-a-bundle-of-tools.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Streaming, music, musician, musicians, playlists, Spotify, #wp, #wp-post, #Import 2026-01-21 10:00

[![MP](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad39e2dce200d-200wi "MP")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad39e2dce200d-popup?ref=hypebot.com)Do you have a marketing plan? Do you really have a marketing plan? A playlist Is Not A Marketing Plan. A record label is not a marketing plan. A digital distributor is not a marketing plan. A Facebook page is not a marketing plan. Posting to social media is not a marketing plan. What IS a marketing plan?Michael Brandvold and Jay Gilbert use this Music Biz Weekly Podcast tell you what isn’t and why it is so important that you have a real plan, not a bunch of tools.