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# Greg Rollett:  Leverage Other People’s Audiences
- URL: https://www.hypebot.com/greg-rollett-leverage-other-peoples-audiences/
- Published: 2010-06-30T06:33:00.000Z
- Updated: 2010-06-30T06:33:00.000Z
- Description: (# mashsmday #smday) Social media gives everyone a voice, but not all voices are created equal. As an indie musician, you have to understand that some people have bigger, wider. Continue reading [https://www.hypebot.com/hypebot/2010/06/greg-rollett-leverage-other-peoples-audiences.html]
- Author: admin
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

(# mashsmday #smday)

[![image from farm5.static.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f1f655a1970b-120wi)](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm5-static-flickr-com/4058/4702811257%5F0b76a2dfc9.jpg?ref=hypebot.com)

Social media gives **everyone a voice**, but not all voices are created equal. As an indie musician, you have to understand that some people have bigger, wider and more responsive audiences that you do.

![Greg_Rollett-300x300](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm5-static-flickr-com/4115/4747133100_2e55c4d287_t.jpg "Greg_Rollett-300x300")

All the music marketing teachers, coaches and bloggers out here today (**including me**) tell everyone to create content, blog, blog, blog and connect with your fans. [](http://www.flickr.com/photos/23641367@N08/4747133100/?ref=hypebot.com "Greg_Rollett-300x300 by Encrpyed Memories, on Flickr")

Where this **fails to work** is when you do not have the audience to even watch your videos, read your blogs and check out your content, **even if its dope content**. 

Over the past year we have been working with our musicians to create content that leverages **Other People's Audiences**. What that means is taking your content and framing it for someone else's site. What you are doing is a reverse "Field Of Dreams." Think about it. If a site has **100,000** unique visitors or a ton of RSS subscribers and your site has 100 readers – does it make more sense to put your content on your site, cross your fingers, **hope and pray**, or guest post, get interviewed or **put some solid** and **valuable content on someone else's site and drive traffic back to your site**? 

At the end of the day this will help you grow your audience, build your mailing list and **start engaging with more fans on your home turf**. 

–**Greg Rollett**, Internet Entrepreneur and [**Music Marketing Guy**](http://www.genyrockstars.com/?ref=hypebot.com)