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# Music Service Guvera Plans U.S. IPO, Hires Industry Vet Phil Quartararo As President
- URL: https://www.hypebot.com/guvera-planning-us-ipo-hires-industry-vet-philip-quartararo-as-president/
- Published: 2012-03-29T14:05:49.000Z
- Updated: 2012-03-29T14:05:49.000Z
- Description: Australian based ad supported music service Guvera is on the hunt for $50 million ahead of a mid-2013 IPO in the United States. To head the effort, the company is. Continue reading [https://www.hypebot.com/hypebot/2012/03/guvera-planning-us-ipo-hires-industry-vet-philip-quartararo-as-president.html]
- Author: Bruce Houghton
- Tags: Startups & Funding, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016764644e92970b-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016764644e92970b-popup?ref=hypebot.com)

Australian based ad supported music service **Guvera** is on the hunt for $50 million ahead of a mid-2013 IPO in the United States. To head the effort, the company is hiring recording industry veteran **Phil Quartararo** to run its US operations. Quartararo has previously served as CEO of **Virgin Music America** and president of **Warner Bros Record**s.

Guvera already has deals with EMI, Sony and Universal. But Warner Music Group is a holdout so far. "Obviously, having Phil as a former president of the company in the States is a big helping hand for us,” Guvera chairman **Darren Herft** is [quoted](http://www.startupsmart.com.au/funding/online-music-start-up-aims-to-raise-$50-million-ahead-of-us-ipo/201203295886.html?ref=hypebot.com) as saying.

While a shift to a more Spotify-like offering is rumored in industry circles, to date Guvera has focused on ad supported music downloads. The company has previously raised $25 million, mostly from small investors.