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# Half-Life Of A YouTube Video Is Just 6 Days
- URL: https://www.hypebot.com/halflife-of-a-youtube-video-is-just-6-days/
- Published: 2010-06-01T01:25:00.000Z
- Updated: 2010-06-01T01:25:00.000Z
- Description: (Updated) The average YouTube video gets gets 50% of its views in the first 6 days after it is uploaded, according to TubeMogul via Silicon Valley Insider. After 20 days,. Continue reading [https://www.hypebot.com/hypebot/2010/06/halflife-of-a-youtube-video-is-just-6-days.html]
- Author: Bruce Houghton
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

(Updated) The average YouTube video gets gets **50% of its views in the first 6 days** after it is uploaded, according to TubeMogul via [Silicon Valley Insider](http://link.businessinsider.com/view/dqy.9w2/e0080f98?ref=hypebot.com). After 20 days, a YouTube video has had 75% of its total views and the **average video lifespan is probably getting shorter**. In 2008, it took 14 days for a video to reach 50% of its views and 44 days to hit 75%. Lesson to marketers: **post early and often**.

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