> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Hang W/ And Upfront Debut Contrasting Approaches To Monetizing Social Media For Superfans - URL: https://www.hypebot.com/hang-w-and-upfront-debut-contrasting-approaches-to-monetizing-social-media-for-superfans/ - Published: 2013-05-24T11:30:00.000Z - Updated: 2013-05-24T11:30:00.000Z - Description: As musicians transform into stars, they begin to receive a lot of attention at varying levels of intensity. How to find a way to make things personal yet focus on. Continue reading [https://www.hypebot.com/hypebot/2013/05/hang-w-and-upfront-debut-contrasting-approaches-to-monetizing-social-media-for - Author: Guest Author - Tags: Apps, Mobile & SMS, Social Media, #wp, #wp-post, #Import 2026-01-21 10:43 [![Hangwith](http://hypebot.typepad.com/.a/6a00d83451b36c69e20192aa432f1d970d-150wi "Hangwith")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20192aa432f1d970d-popup?ref=hypebot.com) As musicians transform into stars, they begin to receive a lot of attention at varying levels of intensity. How to find a way to make things personal yet focus on superfans is a difficulty. Hang W/ and Upfront offer solutions that monetize social media and networks with an emphasis on videos and exclusive content. Hang W/ and Upfront are possible exceptions to the rule that artists should keep fan relationships in-house for closer connections. There are circumstances in which third party platforms can be powerful, such as Twitter and Facebook, or can offer a service that doesn't fit well on an artist's official site, such as advertising or subscription-supported content. **Hang W/ Monetizes Video Networking With Ads** [Hang w/](http://www.hangwith.com/?ref=hypebot.com) is a mobile video network in which members livestream, post videos and interact. A number of musicians have gotten involved lately including Kaskade and Timbaland. Monetization for broadcasters is achieved through a cut in ad revenue. The overall feel of the free mobile app suggests that Hang W/ stars could emerge just as they have on YouTube. Traffic reports as of [early May](http://thenextweb.com/apps/2013/05/03/hang-w-notches-100000-users-and-2-million-sessions-for-its-celebrity-livestreaming-app-6-weeks-after-launch/?ref=hypebot.com) were excellent with the claim that Hang w/ "has accrued 100,000 users, including several notable celebrities, and 2 million user sessions over the past six weeks." Becoming a place to go for video entertainment rather than a platform for siloed accounts is the strong play here and they seem well on their way. **Upfront Offers Subscriptions To Multimedia Content & Contact** [Upfront](https://www.beupfront.com/?ref=hypebot.com) recently launched to provide a private network and celebrity broadcasting offering with paid subscriptions and no ads. Paid tiers for each artist or celeb start at .99 or $3.99 a month, with different levels of exclusive content, and $5.99 a month including "regular live webcasts and in-person events just for you." Upfront also makes use of multiple communication channels: "We are the first platform that allows influencers to connect not just through our apps and web platform but also by phone, SMS, and email." Revenue sharing is [described](http://thenextweb.com/apps/2013/05/02/upfront-launches-as-a-private-social-network-to-connect-fans-with-exclusive-celebrity-content/?ref=hypebot.com) as following a "standard 70/30 split, and Upfront will cover the costs associated with sending out messages from its 30 percent take." **Different Solutions for Different Needs** Hang W/ shows a lot of promise because it's easy to try out free. Ad-supported media tends towards low revenues per stream but if established as a special channel can build up viewership over time. More established artists could consider something like Upfront especially if they're willing to commit to regular involvement and will promote Upfront or a similar solution as the sole place to get that kind of content and have closer contact. Upfront may work well for fan club and superfan-oriented content. But whether one takes the ad-supported broadcast model or the subscription fan club route, both solutions employ revenue sources that might not work as well on an official music site but could be unlocked offsite. *Hypebot Senior Contributor Clyde Smith ([@fluxresearch](https://twitter.com/fluxresearch?ref=hypebot.com)/[@crowdfundingm](https://twitter.com/crowdfundingm?ref=hypebot.com)) also blogs at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and [Crowdfunding For Musicians](http://www.crowdfundingformusicians.com/?ref=hypebot.com). 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