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# Hear. Like. Buy. Why Spotify Is Marketing, Not Commerce.
- URL: https://www.hypebot.com/hear-like-buy-why-spotify-is-marketing-not-commerce/
- Published: 2012-02-07T09:47:13.000Z
- Updated: 2012-02-07T09:47:13.000Z
- Description: You've read the complaints about Spotify royalty rates. On Music Think Tank, Mark Doyon explains why he thinks that Spotify isn’t so bad, and how the service is helping artists. Continue reading [https://www.hypebot.com/hypebot/2012/02/hear-like-buy-why-spotify-is-marketing-not-commerce.html]
- Author: admin
- Tags: Music Think Tank, buy music, Mark Doyon, Music Marketing, music service, Natalie Cheng, Royalties, Spotify, streaming, #wp, #wp-post, #Import 2026-01-21 10:55

[![Spotify-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016761d616dd970b-120wi "Spotify-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016761d616dd970b-popup?ref=hypebot.com)You've read the complaints about **Spotify** royalty rates. On [Music Think Tank](http://www.musicthinktank.com/blog/hear-like-buy-why-spotify-is-marketing-not-commerce.html?ref=hypebot.com), **Mark Doyon** explains why he thinks that Spotify isn’t so bad, and how the service is helping artists gain exposure. Doyon thinks that people will be more likely to buy music if they can hear it.

“It is **not a retailer** selling “units,” 

but a **facilitator of the spread of creative works**.” 

([Read On](http://www.musicthinktank.com/blog/hear-like-buy-why-spotify-is-marketing-not-commerce.html?ref=hypebot.com))