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# Higher iTunes Prices Meant Lower Sales Last Week
- URL: https://www.hypebot.com/higher-itunes-prices-meant-lower-sales-last-week/
- Published: 2009-04-16T13:16:43.000Z
- Updated: 2009-04-16T13:16:43.000Z
- Description: Billboard is reporting that the recent price increases to $1.29 on some hit tracks at iTunes lead to lower sales, but slightly higher revenue last week. Sales figures shows. Continue reading [https://www.hypebot.com/hypebot/2009/04/higher-itunes-prices-meant-lower-sales-last-week.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

[![Itunes](http://hypebot.typepad.com/.a/6a00d83451b36c69e20115702365c0970b-200wi "Itunes")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20115702365c0970b-pi?ref=hypebot.com) 

Billboard is reporting that the recent price increases to $1.29 on some hit tracks at iTunes lead to lower sales, but slightly higher revenue last week. Sales figures shows that tracks whose price rose from $.99 to $1.29 sold 12.5% fewer units than during the previous week. Tracks that stayed at $.99 sold 10% more than the previous week.

On iTunes's Top 100, of which about half the tracks are sold at $1.29, sales dropped 1%. But revenues were up over the previous week, according to iTunes who declined to provide exact numbers.

More: [Billboard](http://www.billboard.biz/billboardbiz/photos/pdf/current.pdf?ref=hypebot.com) via [paidContent](http://www.paidcontent.org/entry/419-is-the-price-right-itunes-price-hikes-impact-first-weeks-sales/?ref=hypebot.com).