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# #DMFE Highlights From Digital Music Forum East
- URL: https://www.hypebot.com/highlights-from-yesterdays-digital-music-forum-east/
- Published: 2011-02-25T09:10:00.000Z
- Updated: 2011-02-25T09:10:00.000Z
- Description: Max Willens (@maxwillens) of We All Make Music was Hypebot's man on the ground Thursday in New York City at the annual Digital Music Forum East and share's the day's. Continue reading [https://www.hypebot.com/hypebot/2011/02/highlights-from-yesterdays-digital-music-forum-east.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:59

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****Max Willens ([@maxwillens](http://twitter.com/?ref=hypebot.com#!/maxwillens)) of [We All Make Music](http://weallmakemusic.com/?ref=hypebot.com) was Hypebot's man on the ground Thursday in New York City at the annual [Digital Music Forum East](http://www.digitalmusicforum.com/east/?ref=hypebot.com) and share's the day's highlights.**

- **Will Spotify debut in the U.S. this June?** 4 of 5 State of the Digital Union panelists say no.
- **Will Google’s Music service be up by fall?** 4 of 5 State of the Digital Union panelists say yes.
- “If we’re here next year and it still takes **six to eight months to license anything**, we’re all dead.” – Carter Adamson, COO, Rdio
More Highlights From Digtal Music Forum East

:

- “Are any of you guys **doing any marketing?** I haven’t heard of any of you.” – Audience member to "Hey Hey, Get Off Of My Cloud" panel.
- "\[Lack of\] awareness is still a major reason **subscription services** haven't worked." – Clear Channel Radio COO Gerrit Meier
- "On average, a person attends **0.9 \[Live Nation/Ticketmaster\] shows/year.**" – Live Nation/Ticketmaster VP Jenny Connelly
- “We do **text campaigns** for every one of our artists…new songs, new video, a media appearance, anything notable.”- Island Def Jam VP Allison Schlueter
- “Even the Chamber of Commerce has been **taken over by the content community**.” – Consumer Electronics Association President Gary Shapiro
- “If people actually **clicked the ‘buy’ links** on YouTube videos and Facebook posts, we’d all be rich men.” – Wiredset CEO Mark Ghuneim
- Roadrunner Records SVP Jon Slatterley says sites like **"Sign Me To Roadrunner Records"** aren’t used for A&R. They’re designed to capitalize on amateur fans’ enthusiasm for the Roadrunner brand, and expand fans’ engagement.