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# How A Major Label Markets A New Artist
- URL: https://www.hypebot.com/how-a-major-label-markets-a-new-artist/
- Published: 2011-11-03T12:00:00.000Z
- Updated: 2011-11-03T12:00:00.000Z
- Description: Ever wonder how a major label builds a fanbase for a new artist? On Music Think Tank, Minh Chau finds the answer in David F. Carr’s article, “How Warner Music. Continue reading [https://www.hypebot.com/hypebot/2011/11/how-a-major-label-markets-a-new-artist.html]
- Author: admin
- Tags: Music Think Tank, David F. Carr, fanbase, Fans, major label, Music Marketing, Media, Minh Chau, Natalie Cheng, new artist, Social Media, Warner Music, #wp, #wp-post, #Import 2026-01-21 10:55

[![Fanbase](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015392c29cd1970b-200wi "Fanbase")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015392c29cd1970b-popup?ref=hypebot.com)

Ever wonder how a major label builds a fanbase for a new artist? On [Music Think Tank](http://www.musicthinktank.com/blog/how-a-major-label-markets-a-new-artist.html?ref=hypebot.com), **Minh Chau** finds the answer in David F. Carr’s article, [“How Warner Music Turns Social Media Fans Into Customers](http://www.informationweek.com/thebrainyard/news/marketing/231901093/how-warner-music-turns-social-media-fans-into-customers?ref=hypebot.com). [Read on](http://www.musicthinktank.com/blog/how-a-major-label-markets-a-new-artist.html?ref=hypebot.com) to understand how labels build a fanbase and learn how to market your own music.

“When you hear about a “new” or “emerging” artist in the media, they’ve actually **already reached critical mass**, they just haven’t reached national recognition.”
  
  
([Read On](http://www.musicthinktank.com/blog/how-a-major-label-markets-a-new-artist.html?ref=hypebot.com))