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# How Americans Are Using Twitter And What It Means For Music Marketing
- URL: https://www.hypebot.com/how-americans-are-using-twitter/
- Published: 2019-04-30T10:30:00.000Z
- Updated: 2019-04-30T10:30:00.000Z
- Description: According to a new study from Pew Research, Twitter usage in the US seems to have peaked at around 22%, with most of its content dominated by an even smaller. Continue reading [https://www.hypebot.com/hypebot/2019/04/how-americans-are-using-twitter.html]
- Author: Guest Author
- Tags: Music Business, Music Marketing, Social Media, DIY, DIY musicians, indie, music, music industry, musician, musicians, Twitter, #wp, #wp-post, #Import 2026-01-21 09:55

[![2](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a458866f200c-200wi "2")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a458866f200c-popup?ref=hypebot.com)According to a new study from Pew Research, Twitter usage in the US seems to have peaked at around 22%, with most of its content dominated by an even smaller percentage. Here we look into more of these numbers and what it means for artists and musicians on the platform.

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*Guest post by *Bobby Owsinski* of [Music 3.0](https://music3point0.com/2019/04/26/how-americans-use-twitter/?ref=hypebot.com)* **Twitter** use seems to have plateaued at 22% of Americans, and [a new study](https://www.pewresearch.org/fact-tank/2019/04/24/key-takeaways-from-our-new-study-of-how-americans-use-twitter/?utm%5Fsource=sailthru&utm%5Fmedium=email&utm%5Fterm=ABN%5FMorningMediaNewsfeed&utm%5Fcampaign=MorningMediaNewsfeed%5FNewsletter%5F2019042508&s%5Fid=57e9a1272ddf9c7ef38a139e) from **Pew Research** tells us exactly how those people use the platform. According to the study:
- **Twitter is dominated by a small share of tweeters.** The top 10% of posters are responsible for 80% of all tweets created by U.S. adults. That includes all types of tweets including original tweets, retweets and quote tweets.
- **The average adult Twitter user doesn’t engage that much.** The median Twitter user posts just 2 tweets a month, favorites one tweet a month, follows 89 accounts and has 25 followers.
- **The most prolific tweeters are likely to be women.** 65% of the most prolific tweeters are women. Women account for 48% of less prolific users.
- **The most prolific tweeters are proud that use the platform.** They’re much more likely than other users to say in surveys that they use Twitter every day.
[![4](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4a66120200b-200wi "4")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4a66120200b-popup?ref=hypebot.com)This completely falls in line with [another Pew study](https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/?ref=hypebot.com) that found that social media use hasn’t changed much in a couple of years. **Facebook** and **YouTube** are the most widely used social networks for adults, while **Snapchat** and **Instagram** are especially popular with ages 18 to 25\. Twitter falls somewhere in the middle for adults, but usage is about twice as high for Gen-Z.What all this means for musicians, artist and bands is that you have to carefully pick the platform that your audience uses. There’s no point being on a service that doesn’t have users that you want to reach.Twitter once held great promise, but now it’s starting to seem more like a platform for journalists and politicians. It’s good for news and opinion, but doesn’t show as much promise for promoting your music as it once did.