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# How eMusic Can Save Its Soul…
- URL: https://www.hypebot.com/how-emusic-can/
- Published: 2008-06-26T10:39:00.000Z
- Updated: 2008-06-26T10:39:00.000Z
- Description: I wrote this week about My Problem With eMusic, their payment structure and a lack of free track accounting. An industry insider agreed, but reactions from readers and across the. Continue reading [https://www.hypebot.com/hypebot/2008/06/how-emusic-can.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:06

I wrote this week about [**My Problem With eMusic**](https://www.hypebot.com/why-i-have-trou/), their payment structure and a lack of free track accounting. An [industry insider agreed](https://www.hypebot.com/an-insiders/), but reactions from [readers](https://www.hypebot.com/why-i-have-trou/) and across the net have been mixed. Just in case I’ve got anyone’s attention, here’s how I think eMusic can save it’s soul and help indie music by building on top of its strengths and existing infrastructure and business model.

MAKE eMUSIC THE #1 DESTINATION FOR INDIE MUSIC
- **Make all blogs, music discovery features and forums public**
- **Aggregate top niche music bloggers**
- **Include all indie culture: film, art, books, fashion, sports**  
  - Build a community
  - Link with hip vendors
- **Launch an "INDIE ONLY" MP3 download store**[![Emusic_2](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/06/26/emusic_2.jpg "Emusic_2")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/06/26/emusic%5F2.jpg)  
  - No major label product
  - No subscription required
  - Deep catalog
  - Variable pricing
- **Create a home for D.I.Y. artists**
- **Keep selling subscriptions**  
  - Subscribers become V.I.P’s  
    - Similar tracks per month
    - Add discounts & privileges
  - Fewer free tracks
  - Full accounting transparency