> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Why Fan Funding Encourages Active Audiences
- URL: https://www.hypebot.com/how-fan-funding-encourages-active-audiences/
- Published: 2010-11-18T13:30:00.000Z
- Updated: 2010-11-18T13:30:00.000Z
- Description: This Kickstarter campaign video is impressive. It eloquently explains to fans why their support is important. The artist describes how the record industry has shifted and encourages his audience to. Continue reading [https://www.hypebot.com/hypebot/2010/11/how-fan-funding-encourages-active-audiences
- Author: admin
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from dirtymartini.files.wordpress.com](https://a7.typepad.com/6a0111683c7a25970c0133f60b8a1f970b-150wi "image from dirtymartini.files.wordpress.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/dirtymartini-files-wordpress-com/2007/08/06-02-09%5Ftokio-hotel-fans1.jpg?ref=hypebot.com)

This Kickstarter campaign video is impressive. It eloquently explains to fans why their support is important. The artist describes how the record industry has shifted and encourages his audience to become active participants in their cultural lives. Whether you agree with the premise of fan funding or not, this video makes a compelling case. Fans are the new record labels, at least for some artists. **Watch below**: