> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How Flexible Pricing Can Help You Sell More Merch
- URL: https://www.hypebot.com/how-flexible-pricing-can-help-you-sell-more-merch/
- Published: 2012-04-05T09:56:00.000Z
- Updated: 2012-04-05T09:56:00.000Z
- Description: Musicians sell merch at concerts, but at what price? Chris Robley thinks that the value of your merch changes from gig to gig. Performing live is about creating moments on. Continue reading [https://www.hypebot.com/hypebot/2012/04/how-flexible-pricing-can-help-you-sell-more-merch.html]
- Author: admin
- Tags: Music Think Tank, Chris Robley, flexible pricing, gig, Live Show, merchandise, Natalie Cheng, Pricing, pricing strategy, #wp, #wp-post, #Import 2026-01-21 10:55

[![IStock_000011795036XSmall](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016764a74b7f970b-150wi "IStock_000011795036XSmall")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016764a74b7f970b-popup?ref=hypebot.com)

Musicians sell merch at concerts, but at what price? **Chris Robley** thinks that the value of your merch changes from gig to gig. Performing live is about creating moments on stage and fans want to take home part of the concert by buying merchandise. What do you think of this merch pricing strategy? Leave comments here or on [MTT](http://www.musicthinktank.com/blog/how-flexible-pricing-can-help-you-sell-more-merch.html?ref=hypebot.com).

“But consider the possibility that **you might sell more music if you thought of your merch items as mementos from an event that will never happen again**.” ([Read On](http://www.musicthinktank.com/blog/how-flexible-pricing-can-help-you-sell-more-merch.html?ref=hypebot.com))