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# How Gen Z Uses Social Media And What That Means For Music Marketing
- URL: https://www.hypebot.com/how-gen-z-is-using-social-media/
- Published: 2016-03-31T11:00:00.000Z
- Updated: 2016-03-31T11:00:00.000Z
- Description: For artists looking to market to the Gen Z demographic, a new study by Fluent has revealed some interesting numbers around this particular group's social media habits and and how. Continue reading [https://www.hypebot.com/hypebot/2016/03/how-gen-z-is-using-social-media.html]
- Author: Guest Author
- Tags: Apps, Mobile & SMS, Music Business, Music Marketing, Social Media, music, #wp, #wp-post, #Import 2026-01-21 10:22

[![1 (1)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08d07bac970d-150wi "1 (1)")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08d07bac970d-popup?ref=hypebot.com)For artists looking to **market** to the **Gen Z** demographic, a **new study** by **Fluent** has revealed some interesting numbers around this particular group's **social media habits** and and how it effects their lifestyle in general.

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Guest Post by **Bobby Owsinski** on [Music 3.0](http://music3point0.blogspot.com/2016/03/how-gen-z-is-using-social-media.html?ref=hypebot.com)**Gen Z** is coming of age and they have a whole different take on communication than the generations before. Gen Z is generally defined with birth years ranging from the mid or late 1990s through the early 2010s or starting from the early 2000s.[A study](http://www.adweek.com/socialtimes/whats-the-difference-between-gen-y-and-gen-z-infographic/631085?ref=hypebot.com) by the college marketing insights agency **[Fluent](http://www.fluentgrp.com/?ref=hypebot.com)** examined the online active of Gen Zers and found a number of interesting points.
- **Facebook** is still the top network for many users. 51% use the platform for keeping in touch with high school friends and family, while 39% used it for keeping in touch with college friends. Gen Zers like the fact that the platform keeps on top of new technical trends like messaging and video.
- **Snapchat** and **Instagram** were used to keep in touch with closer friends, particularly at college. 34 and 35% used Snapchat and Instagram several times a day.
- They spend their time online looking for content rather than social interaction.
- 24% sample new apps every month.
- **YouTube** is a major destination with 80% of respondents.
- That said, Facebook has become a major video destination as well for 79% of respondents.
- 32% watched at least 1 hour of video a day, 30% watched 2 hours a day, and 21% watched 3 hours a day.
- They cannot live without the following brands in order of popularity: **Apple, Samsung, Google, Netflix, YouTube**.
[![3](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c82be12d970b-150wi "3")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c82be12d970b-popup?ref=hypebot.com)Notice that **Twitter** isn't a part of the social mix. This goes to show that pictures and video are a big part of the Gen Z lifestyle, so if you're fan base is in this demographic, this is something to strongly consider in future marketing campaigns.

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