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# How Gene Simmons Of KISS Mastered The Art Of Selling The Experience Instead Of The Music
- URL: https://www.hypebot.com/how-gene-simmons-of-kiss-mastered-the-art-of-selling-the-experience-instead-of-the-music/
- Published: 2017-09-25T11:45:37.000Z
- Updated: 2017-09-25T11:45:37.000Z
- Description: Is music becoming more about the experience than the music itself? It seems Gene Simmons of KISS may have just cracked the code on how to sell music: you don't. Continue reading [https://www.hypebot.com/hypebot/2017/09/how-gene-simmons-of-kiss-mastered-the-art-of-selling-the-experience-instead-of-th
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Podcasts, ABC News, Acceptable use policy, album, Associated Press, Bruce Dickinson, California, Gene Simmons, Kerrville, Kiss (band), Texas, #wp, #wp-post, #Import 2026-01-21 10:05

[![image from www.genesimmonsvault.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09c6f986970d-200wi "image from www.genesimmonsvault.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09c6f986970d-popup?ref=hypebot.com)Is music becoming more about the experience than the music itself? It seems Gene Simmons of KISS may have just cracked the code on how to sell music: you don't sell the music, you sell the experience of buying the music.

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[![image from www.genesimmonsvault.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09c6f974970d-450wi "image from www.genesimmonsvault.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09c6f974970d-popup?ref=hypebot.com)

With last week's announcement of the Gene Simmons Vault Experience, his 10 CD 150 song box set, Gene appears to have created a new way to sell music… by selling you the experience of meeting him and having him personally give you his new Vault box set. 

On this week's Music Biz Weekly podcast, Michael Brandvold and Jay Gilbert explore how the music has become secondary to the experience. And you can't pirate the experience. 

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