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# How I Listen: creativeLIVE’s Mika Salmi
- URL: https://www.hypebot.com/how-i-listen-creativelives-mika-salmi/
- Published: 2013-09-05T10:30:00.000Z
- Updated: 2013-09-05T10:30:00.000Z
- Description: In our ongoing series, How I Listen, we ask industry leaders and artists to share how they discover and consume music. This edition features Mika Salmi, the CEO of creativeLIVE. Continue reading [https://www.hypebot.com/hypebot/2013/09/how-i-listen-creativelives-mika-salmi.html]
- Author: admin
- Tags: Music Business, Music Tech, Startups & Funding, Alt Nation, Eyal Levi, Mika Salmi, music industry, Nine Inch Nails, Sirius XM Radio, Sirius XMU, Streaming media, #wp, #wp-post, #Import 2026-01-21 10:43

[![Mika-salmi-2](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff3545b4970d-150wi "Mika-salmi-2")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff3545b4970d-popup?ref=hypebot.com)

In our ongoing series, **How I Listen**, we ask industry leaders and artists to share how they discover and consume music. This edition features Mika Salmi, the CEO of [creativeLIVE](http://www.creativelive.com/?ref=hypebot.com) and the man who [discovered Nine Inch Nails](http://www.linkedin.com/today/post/article/20130521085012-45185363-class-of-2013-just-get-in?ref=hypebot.com) while at Universal.

**1) What device(s) do you use to listen to music?**

iPhone

Mac laptop

Sonos

Bose car stereo

Harmon Kardon noise cancelling headphones

**2) What streaming music service(s) do you use most often?**

Rhapsody (lame, I know, but a good friend used to run it)

**3) Besides recommendations from friends, how do you discover new music?**

at clubs

satellite radio – Sirius XM – XMU, Alt Nation, and Electric Area

podcasts

websites

**4) What new music are you listening to most this week?**

new Nine Inch Nails album

**5) Shameless Plug: What are you promoting/launching/planning that you want to share.**

We have a series of [free Music and Audio classes](http://www.creativelive.com/audio?ref=hypebot.com) this month. Hot DJ Big Chocolate (hit track – “Blue Milk) is teaching EDM/AbletonLive, Steve Rennie (manager of Incubus) is teaching Music Business 101, and Eyal Levi is teaching EZ Drummer.

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