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# Ian Rogers: “Something massive (is) going on… a power shift from manufacturer to publisher.”
- URL: https://www.hypebot.com/how-middle-class-musicians-navigate-the-nodes-on-the-network/
- Published: 2011-08-15T12:00:00.000Z
- Updated: 2011-08-15T12:00:00.000Z
- Description: Dmitri Vietze believes that there is something massive going on in all content creation. Customers are relying more on trusted sources and publishers that connect content to an audience. On. Continue reading [https://www.hypebot.com/hypebot/2011/08/how-middle-class-musicians-navigate-the-nodes-on-th
- Author: admin
- Tags: DIY Advice & Tips, Music Think Tank, Audience, content, customers, Dmitri Vietze, Fans, Ian Rogers, Music Marketing, music career, Natalie Cheng, network, press, publisher, Topspin, #wp, #wp-post, #Import 2026-01-21 10:55

[![Topspin](http://hypebot.typepad.com/.a/6a00d83451b36c69e20154348729ac970c-200wi "Topspin")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20154348729ac970c-popup?ref=hypebot.com)

Dmitri Vietze believes that there is something massive going on in all content creation. Customers are relying more on trusted sources and publishers that connect content to an audience. On [Music Think Tank](http://www.musicthinktank.com/blog/how-middle-class-musicians-navigate-the-nodes-on-the-network.html?ref=hypebot.com), he talks to Topspin Media’s CEO, **Ian Rogers**, about the role of the press in music careers today.

“A lot of people think they will release a record and it’s going to be huge. I don’t think that ever happens. Not anymore.” ([Read On](http://www.musicthinktank.com/blog/how-middle-class-musicians-navigate-the-nodes-on-the-network.html?ref=hypebot.com))