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# How Technology Has Changed The Online Musical Marketplace
- URL: https://www.hypebot.com/how-technology-has-changed-the-online-musical-marketplace/
- Published: 2016-12-08T09:29:00.000Z
- Updated: 2016-12-08T09:29:00.000Z
- Description: While technology has altered both how performers create and how engineers produce music, perhaps the most appreciable alteration has been the shift in how consumers both discover and listen to it.. Continue reading [https://www.hypebot.com/hypebot/2016/12/how-technology-has-changed-the-online-musica
- Author: admin
- Tags: DIY Advice & Tips, Music Business, Music Tech, Music Think Tank, Streaming, music, #wp, #wp-post, #Import 2026-01-21 10:13

[![2](https://a1.typepad.com/6a01b7c7aa2d2b970b01b8d243c179970c-150wi "2")](http://a1.typepad.com/6a01b7c7aa2d2b970b01b8d243c179970c-popup?ref=hypebot.com)While **technology** has altered both **how performers create** and how **engineers produce music**, perhaps the most appreciable alteration has been the **shift in how consumers both discover and listen to** it. Here we look at the **specific technologies and trends** that have led to this **massive change**.

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In this most recent piece, lifted from [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com), **Cherie Nelson** explores how advancements in technology have massively altered the way in which we as listeners consume music.*"With the advent of music streaming services like Spotify and Google Play Music, big data has the [means to determine what consumers enjoy](http://www.sas.com/en%5Fus/insights/big-data/what-is-big-data.html?ref=hypebot.com) and can extrapolate those analytics to better construct online listening preferences. These music apps are among the most popular, though they’re not the only ones on the market. And with endless options, consumers naturally gravitate toward services that best serve their interests."*

*[\[Continue Reading\]](http://www.musicthinktank.com/blog/how-technology-has-changed-the-online-musical-marketplace.html?ref=hypebot.com)*

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