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# How to Adapt Your Music Strategy to the Market
- URL: https://www.hypebot.com/how-to-adapt-your-music-strategy-to-the-market/
- Published: 2011-01-24T08:00:00.000Z
- Updated: 2011-01-24T08:00:00.000Z
- Description: The latest research into music consumption habits can make a musician's head spin. What do I change? Who is most likely to buy my music? Catherine Hol has written a. Continue reading [https://www.hypebot.com/hypebot/2011/01/how-to-adapt-your-music-strategy-to-the-market.html]
- Author: admin
- Tags: Music Think Tank, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.transforming.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20148c7f5511a970c-150wi "image from www.transforming.com")](http://www.transforming.com/images/technology%20strategy.jpg?ref=hypebot.com)

The latest research into music consumption habits can make a musician's head spin. What do I change? Who is most likely to buy my music? **Catherine Hol** has written [a great piece](http://www.musicthinktank.com/blog/how-to-sell-and-market-your-music-using-the-latest-research.html?ref=hypebot.com) over at Music Think Tank where she talks about how analyze research and use the insights to adjust your music strategy accordingly.