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# How To Approach Publicity and Sync Licensing [Music Biz Weekly Podcast]
- URL: https://www.hypebot.com/how-to-approach-publicity-and-sync-licensing-music-biz-weekly-podcast/
- Published: 2021-09-15T15:20:00.000Z
- Updated: 2021-09-15T14:53:58.000Z
- Description: Jennifer Yeko from True Talent PR joins Jay Gilbert on the Music Biz Weekly Podcast. Jennifer is a publicist that specializes in music and synch licensing but comes from a. Continue reading [https://www.hypebot.com/hypebot/2021/09/how-to-approach-publicity-and-sync-licensing-music-biz-weekly-podcast
- Author: Bruce Houghton
- Tags: Music Marketing, Podcasts, sync, synch, #wp, #wp-post, #Import 2026-01-21 09:48

Jennifer Yeko from True Talent PR joins Jay Gilbert on the Music Biz Weekly Podcast. Jennifer is a publicist that specializes in music and synch licensing but comes from a background in artist management.

The pair talk about the importance of a strong narrative to rise above the clutter of over 70,000 tracks being released each day and 75 million already up on Spotify and other DSPs.

Yeko also shares sage advice on approaching both publicity and synch.