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# How To Become a Digital Music Marketing Superhero
- URL: https://www.hypebot.com/how-to-become-a-digital-music-marketing-superhero/
- Published: 2014-10-24T09:30:00.000Z
- Updated: 2014-10-24T09:30:00.000Z
- Description: With album sales on steady decline, being able to convert marketing into monetization is more important than ever. Of course you're pushing promos to social media, ads to targeted websites,. Continue reading [https://www.hypebot.com/hypebot/2014/10/how-to-become-a-digital-music-marketing-superhero.h
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Music Tech, Music Think Tank, Social Media, Facebook, GeoRiot, iTunes, Jesse Lakes, Jim, Twitter, YouTube, #wp, #wp-post, #Import 2026-01-21 10:38

[![Smm superhero](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c6f910cf970b-150wi "Smm superhero")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c6f910cf970b-popup?ref=hypebot.com)

With album sales on steady decline, being able to convert [marketing](http://en.wikipedia.org/wiki/Marketing?ref=hypebot.com) into monetization is more important than ever. Of course you're pushing promos to social media, ads to targeted [websites](http://en.wikipedia.org/wiki/Website?ref=hypebot.com), and special offers to already engaged fans, but do you know which of those avenues are generating more revenue? [GeoRiot](http://www.georiot.com/?ref=hypebot.com)'s [Conversion](http://en.wikipedia.org/wiki/Religious%5Fconversion?ref=hypebot.com) Score allows you to track the success of each individual campaign through [iTunes](http://www.apple.com/itunes/?ref=hypebot.com).

Employing time based decay algorithms and the analysis of multiple [data sets](http://en.wikipedia.org/wiki/Data%5Fset?ref=hypebot.com), GeoRiot takes your web traffic and converts it into a measurable analysis of your marketing success. GeoRiot breaks down the data click for click allowing you to see where you're getting the most engagement and how that engagement scales in relation to your sales. If you're looking to up you're marketing game, GeoRiot should definitely be on your radar. Dig deeper with **[Jesse Lakes](http://www.crunchbase.com/person/jesse-lakes?ref=hypebot.com)** on [MusicThinkTank.com](http://www.musicthinktank.com/blog/how-to-become-a-digital-music-marketing-superhero.html?ref=hypebot.com)

"*With the conversion score activated Jim found that the band’s website was about 50% more effective than the label’s website in promoting the label. Further, he found that [Twitter](http://twitter.com/?ref=hypebot.com) was 3X more effective than [Facebook](http://www.facebook.com/) while both significantly outperformed [YouTube](http://www.youtube.com/?ref=hypebot.com)."*

\[[Continue Reading](http://www.musicthinktank.com/blog/how-to-become-a-digital-music-marketing-superhero.html?ref=hypebot.com)\]

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