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# HOW TO: Build A Twitter Strategy for Your Band
- URL: https://www.hypebot.com/how-to-build-a-twitter-strategy-for-your-band/
- Published: 2010-06-22T07:05:00.000Z
- Updated: 2010-06-22T07:05:00.000Z
- Description: Megan Berry, a Marketing Manager for Klout, has written a great overview of the questions that businesses need to ask themsevles and consider before crafting a Twitter strategy. Her five insights are. Continue reading [https://www.hypebot.com/hypebot/2010/06/how-to-build-a-twitter-strategy-for-your
- Author: admin
- Tags: Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

Megan Berry, a Marketing Manager for [Klout](http://klout.com/?ref=hypebot.com), has written a **great overview** of the questions that businesses need to ask themsevles and consider before crafting a **Twitter strategy**. Her **five insights** are just as applicable to your next band meeting on social media as they are for the boardroom. (via [Mashable](http://mashable.com/2010/06/17/twitter-strategy-business/?ref=hypebot.com))[![twitter-logo](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm5-static-flickr-com/4036/4718448153_1e66ef1976_s.jpg "twitter-logo")](http://www.flickr.com/photos/23641367@N08/4718448153/?ref=hypebot.com "twitter-logo by Encrpyed Memories, on Flickr")

**Strategy For Your Band:**

1. **Choose Your Audience –** Who do you want to reach?
2. **Understand How They Speak** – Listen. Then share.
3. **How Much is a Twitter Lead Worth?** – Determine value.
4. **Set A Goal and Track It** – Define goals. Allign metrics with success.
5. **Define Your Approach –** Find a style that matches the cause.