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# How To Create A Great Digital Musc Strategy
- URL: https://www.hypebot.com/how-to-create-a-great-digital-musc-strategy/
- Published: 2010-06-11T07:55:19.000Z
- Updated: 2010-06-11T07:55:19.000Z
- Description: "What does it mean to be an artist in 2010? What is a record company? A music company? A recorded music company? How do we define and work on music. Continue reading [https://www.hypebot.com/hypebot/2010/06/how-to-create-a-great-digital-musc-strategy.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from news.cnet.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013483f4c62c970c-350wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013483f4c62c970c-popup?ref=hypebot.com) "**What does it mean to be an artist in 2010?** What is a record company? A music company? A recorded music company? How do we define and work on music marketing within an ever-changing environment? 'And what about music?' you might ask me. Surely, music is the core of everything."

Thus begins the intro to one of the **most** **thorough overviews** I've seen anywhere on **what makes a great digital music strategy**. It comes from the French blogger **Virginie Berger** on[**Owni.f**r](http://owni.fr/2010/05/25/well-what-is-a-good-digital-music-strategy/?ref=hypebot.com). That's about all we know, except that as [Kyle](https://www.hypebot.com/the-best-of-bylin-interviews-essays/) IM'd after discovering it yesterday, **maybe we just need to post this every day and go home**. Of course we each already work from home and the music business is changing… hourly. But these 25 pages are **a great place to start** or to **return to for inspiration**. If I owned a record label or music marketing company, I'd make it required reading followed by a **pop quiz** to prove everyone understood and retained the material. (Click on "Full" below the SlideShare screen for easier reading.)

**How To Create A Great Digital Musc Strategy** 

**[Well, what is a good digital music strategy?](http://www.slideshare.net/virberg/digitalstrategy-052010?ref=hypebot.com "Well, what is a good digital music strategy?")** 

View more [documents](http://www.slideshare.net/?ref=hypebot.com) from [Virginie BERGER](http://www.slideshare.net/virberg?ref=hypebot.com).