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# How to create an Amazon Music Spotlight and why you need to
- URL: https://www.hypebot.com/how-to-create-an-amazon-music-spotlight-and-why-you-need-to/
- Published: 2022-06-13T14:15:00.000Z
- Updated: 2022-06-13T12:34:01.000Z
- Description: Ever want to leave a personal message to your fans as they listen to your new track? Amazon Music‘s new feature, Spotlight, lets you add a custom voice message for any. Continue reading [https://www.hypebot.com/hypebot/2022/06/how-to-create-an-amazon-music-spotlight-and-why-you-need-to.html]
- Author: Alana Bonilla
- Tags: DIY Advice & Tips, Music Marketing, Streaming, Amazon Music, music, Music Business, music industry, musician, musicians, Spotlight, #wp, #wp-post, #Import 2026-01-21 09:48

Ever want to leave a personal message to your fans as they listen to your new track? [Amazon Music](https://artists.amazonmusic.com/?ref=hypebot.com)‘s new feature, Spotlight, lets you add a custom voice message for any of your songs, so you can do just that. Here’s how it works…

*by *[Randi Zimmerman](https://blog.symphonicdistribution.com/author/randi-zimmerman/?ref=hypebot.com)* of [Symphonic Blog](https://blog.symphonicdistribution.com/2022/06/how-to-create-a-spotlight-on-amazon-music/?ref=hypebot.com)*

Connecting with your fans on a deeper level is the biggest hurdle artists face in such a saturated industry. Personalizing the user experience for your fans on any platform gives them easy insight into your vision.

Spotlight allows artists (and their teams) to record/upload stories for their fans on Amazon Music that can be played directly within the Amazon Music visual app experience — as well as via Alexa.

![Amazon music logo on a vibrant blue background, streaming music service icon, digital music streaming platform, online music app, music entertainment service.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/11/amazon-music-square.png)

### How does it work?

From Profile & Tools within the Amazon Music for Artists app, choose any song, album, playlist, or station to Spotlight, then explain what makes it special. **You can use this feature to:**

- *talk about the creative process or inspiration behind a new song or album*
- *highlight anniversaries and career moments*
- *promote a tour or livestream*
- *give some love to a collaborator*
- *share with fans what they’re listening to and why*

### Who can create a Spotlight within Amazon Music for Artists?

Label teams can create a Spotlight for any one of their artists, but you must be an Owner or Admin of a team in order to publish content. In addition, you have to have 3,000 or more fans to create a Spotlight.

### Where does a Spotlight appear for fans?

US-based fans will find Spotlights at the top of an artist’s profile page in the Amazon Music app and via the activity feed. They can also ask, ***“Alexa, play the \[ARTIST NAME\] Spotlight on Amazon Music”*** to listen on any Alexa enabled device.

Easy as that.