> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
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# How To Execute A Successful Fan Funding / Direct To Fan Campaign [VIDEO]
- URL: https://www.hypebot.com/how-to-execute-a-successful-fan-funding-dtf-campaign/
- Published: 2012-08-10T10:55:00.000Z
- Updated: 2012-08-10T10:55:00.000Z
- Description: Guest post by Mike King (@atomzooey), a course author and instructor at Berklee’s online continuing education division, at Berkleemusic.com. I’m working with Dave Kusek to update his Future of Music. Continue reading [https://www.hypebot.com/hypebot/2012/08/how-to-execute-a-successful-fan-funding-dt
- Author: Guest Author
- Tags: DIY Advice & Tips, Benji Rogers, fan funding, mike king, PledgeMusic, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177440a16be970d-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177440a16be970d-popup?ref=hypebot.com)

Guest post by **Mike King** ([@atomzooey](https://twitter.com/atomzooey?ref=hypebot.com)), a course author and instructor at Berklee’s online continuing education division, at [Berkleemusic.com](http://berkleemusic.com/?ref=hypebot.com).

I’m working with Dave Kusek to update his [Future of Music](http://www.berkleemusic.com/school/course/the-future-of-music-and-the-music-business?program=music%5Fbusiness&ref=hypebot.com) online course. One of the topics that we are covering in the update is effective funding techniques, from traditional options to newer options, such as fan funding using platforms like Kickstarter, PledgeMusic, and others.

We’ve interviewed a crew of new folks for these updates including some of my favorite musicians – [Erin McKeown](http://erinmckeown.com/?ref=hypebot.com) and [Rachael Yamagata](http://rachaelyamagata.com/?ref=hypebot.com). I also interviewed Benji Rogers, who is the CEO of [PledgeMusic](http://www.pledgemusic.com/?ref=hypebot.com).