> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How to get past the clutter and algorithms to build a fanbase
- URL: https://www.hypebot.com/how-to-get-past-the-clutter-and-algorithms-to-build-a-fanbase/
- Published: 2023-10-20T15:27:13.000Z
- Updated: 2023-10-20T15:31:02.000Z
- Description: How does a band build an audience? Where do you find fans, and how do you communicate with them? The answers are not what you might expect. Recently, I joined. Continue reading [https://www.hypebot.com/hypebot/2023/10/how-to-get-past-the-clutter-and-algorithms-to-build-a-fanbase.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Podcasts, DIY musicians, music, Music Business, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

How does a band build an audience? Where do you find fans, and how do you communicate with them? The answers are not what you might expect.

Recently, I joined Michael Brandvold on the Music Biz Weekly Podcast for a wide-ranging discussion that included the amazing fall of music NFTs.

Within our long chat was a discussion about how to get past the algorithms and the clutter to find and build a fanbase in 2023, which Michael has now edited into a shorter, more pointed podcast episode.

I’m particularly gratified that he did this because, in addition to providing some essential advice, it shines a much-deserved spotlight on the hard work of the team at [Bandsintown](https://bandsintown.com/?ref=hypebot.com) and the many [free tools they have built to help artists](https://artists.bandsintown.com/managed-actors/artist?ref=hypebot.com).

*Bruce Houghton*

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/12/musicbizweeklypodcastlogo.jpg)