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# How To Market Music To Millennials
- URL: https://www.hypebot.com/how-to-market-music-to-millennials/
- Published: 2015-08-18T12:30:00.000Z
- Updated: 2015-08-18T12:30:00.000Z
- Description: In this episode of Music Biz Podcast, we talk with MaryLeigh Bliss, who is a Trends Editor and Strategic Consultant at Ypulse, a youth market research firm. We talk to. Continue reading [https://www.hypebot.com/hypebot/2015/08/how-to-market-music-to-millennials.html]
- Author: admin
- Tags: DIY Advice & Tips, Music Tech, Podcasts, Apple Inc., Bloomberg L.P., Financial services, iTunes, Never Miss a Beat, podcast, Soundcloud, South Africa, WBBR, Youth culture, #wp, #wp-post, #Import 2026-01-21 10:28

[![Copy of Podcast Logo [Netflix Red Cloud] (1)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08758573970d-150wi "Copy of Podcast Logo [Netflix Red Cloud] (1)")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08758573970d-popup?ref=hypebot.com)In this episode of **Music Biz Podcast**, we talk with **MaryLeigh Bliss**, who is a Trends Editor and Strategic Consultant at Ypulse, a youth market research firm. We talk to Bliss about **the millennial generation**. Who are they? How do they listen to, discover and interact with music? How should indie artists and music companies market to them?

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\_\_\_**Kyle Bylin* is a user researcher at SoundHound Inc. and author of [Promised Land: Youth Culture, Disruptive Startups, and the Social Music Revolution](http://www.amazon.com/Promised-Land-Disruptive-Startups-Revolution-ebook/dp/B00MOZDNMQ?ref=hypebot.com).*

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