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# Superstar WME Agent Ari Emanuel On How To Monetize Superstar Talent In The Digital Age
- URL: https://www.hypebot.com/how-to-monetize-superstar-talent-in-the-digital-age/
- Published: 2010-11-23T11:30:00.000Z
- Updated: 2010-11-23T11:30:00.000Z
- Description: This year, Julia Boorstin interviewed Ari Emanuel, the CEO of William Morris Endeavor (WME), at the Web 2.0 Summit. He shares his perspective on the state of monetizing superstar talent. Continue reading [https://www.hypebot.com/hypebot/2010/11/how-to-monetize-superstar-talent-in-the-digital-age.htm
- Author: admin
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from graphics8.nytimes.com](https://a0.typepad.com/6a0111683c7a25970c0133f64fb6d0970b-150wi "image from graphics8.nytimes.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/graphics8-nytimes-com/images/2009/03/11/business/11agencies-inline2-190.jpg?ref=hypebot.com)

This year, Julia Boorstin interviewed **Ari Emanuel**, the CEO of William Morris Endeavor (WME), at the Web 2.0 Summit. He shares his perspective on the state of monetizing superstar talent and how technology has shifted the range of opportunities available to them. Considering that we normally focus on smaller and midsize acts, this is a fascinating (**read**: scary) look into the upper echelons of the entertainment industry.

**Watch the video below:** 

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If you stayed turned in until the middle, there's also some outlandish views on file sharing to be heard. **Ari** really, *really* doesn't like piracy or content that is free.