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# How to use Facebook,  Instagram ad tools to do free audience research [HYPEBOT HACK]
- URL: https://www.hypebot.com/how-to-use-facebook-instagram-ad-tools-to-do-free-audience-research-hypebot-hack/
- Published: 2021-08-09T15:53:00.000Z
- Updated: 2021-08-09T14:54:02.000Z
- Description: This hack uses Facebook and Instagram ad tools to research an audience or potential audience size and makeup without ever spending a dime. Boosting an event or post on Facebook. Continue reading [https://www.hypebot.com/hypebot/2021/08/how-to-use-facebook-instagram-ad-tools-to-do-free-audience-resea
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Live & Ticketing, Music Marketing, #wp, #wp-post, #Import 2026-01-21 09:48

This hack uses Facebook and Instagram ad tools to research an audience or potential audience size and makeup without ever spending a dime.

Boosting an event or post on Facebook or a post or story on Instagram can be a cost-effective tool for marketing shows and more, but those same ad-building tools can also be very useful without spending any money.

![Innovative growth hacking strategy illustration with colorful background and hand writing "Growth Hacking" on whiteboard.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2021/08/growth-hack.jpg)

### **The hack**

You can go through the process of putting together an ad including choosing a target audience or several target audiences without ever purchasing the ad itself.

That gives you data about fans of similar artists or specific genres and ages within the radius of a city that you are considering playing without ever having to spend a dime.

Here are two articles about how to use these ad tools for musicians:

- [**Beginners guide to Facebook, Instagram ads for musicians**](https://www.hypebot.com/beginners-guide-to-facebook-instagram-ads-for-musicians/)
- [**How to advertise your music on Facebook**](https://bandzoogle.com/blog/how-to-advertise-your-music-on-facebook?ref=hypebot.com)

Follow the steps described in these as if you were buying an ad, choose your target audiences, but never hit purchase.

Give it a try and let us know what you think.

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*